Visiting the Paris Hub of Citroën's New Premium Brand, 'DS' | DS Gallery
Gallery
July 24, 2015

Visiting the Paris Hub of Citroën's New Premium Brand, 'DS' | DS Gallery

DS WORLD PARIS on Avenue François 1er in Paris
The first floor is a showroom for current DS models, including the DS3.
2015 marks the 60th anniversary of the original DS. Special commemorative models are on display.
The 60th anniversary special editions feature body stickers, custom floor mats in the interior, and plates engraved with unique limited-edition numbers.
Partway up the stairs to the second floor, materials related to the design development of the original DS are exhibited.
Interesting scale models from when restyling was being explored.
All of these scale models are treasures from the Citroën Conservatoire.
At the merchandise corner. A DS3 pedal car.
Dumbbells with the DS logo cost 120 euros (approx. 16,000 yen).
Display case for miniature cars.
Baghera toy car. The steering wheel material is the same as the DS3. 130 euros (approx. 18,000 yen).
The second floor is an exhibition area for the original DS. This is a special coachwork by Henri Chapron, the 1960 "Croisette."
The 1960 "Croisette" by Henri Chapron.
The 1960 "Croisette" by Henri Chapron.
The 1960 "Croisette" by Henri Chapron. The 1960 "Croisette" by Henri Chapron.
The 1960 "Croisette" by Henri Chapron.
The 1969 DS, which belonged to former French President Charles de Gaulle.
The 1969 DS, former President de Gaulle's car.
The 1969 DS, former President de Gaulle's car.
The 1969 DS, former President de Gaulle's car.
The 1969 DS, former President de Gaulle's car.
Julien Four, Director of DS WORLD PARIS (right), and Carissa, a reception intern (left).
A pedal car modeled after the original DS, made by Toys Toys (Italy).
A pedal car modeled after the original DS by Toys Toys. The single-spoke steering wheel, reminiscent of the actual car, is a nice touch.
A sofa created for DS WORLD PARIS in one corner. The seat is inspired by the current DS seats.
A clay model of the original Citroën DS and designer Flaminio Bertoni (1903-1964).
A miniature model of the original DS presidential car by Minialuxe. 159 euros (approx. 22,000 yen).
In the basement, advisors (sales) are available to meticulously handle personalization.
Luxurious samples allow you to check the color and texture of the leather. It evokes the bespoke tailoring departments of Italian supercars.
The tools used for leatherwork in the interior enhance the sense of quality.
Opening the door to the basement reveals a lightwell that allows you to look up at the sky.
The thread colors used for stitching also come in a wide variety.
In this district of haute couture, there is the luxury of enjoying automotive haute couture.

A Visit to the Hub of Citroën's New Premium Brand "DS" in Paris | DS Gallery

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