A NORQAIN collaboration chronograph, embodying the allure of the NHL.

NORQAIN Adventure Chrono 41mm NHL Limited Edition

Swiss independent watch brand NORQAIN has forged a historic partnership with the NHL (National Hockey League). As the NHL's first official luxury watch partner, NORQAIN unveils the "Adventure Chrono 41mm NHL Limited Edition" to commemorate this collaboration.

Text by Kosaku Waseda

Bridging Hockey and Swiss Watches: The Role of a Former NHL All-Star

A pivotal figure in this partnership is Mark Streit, a former NHL All-Star and co-founder of NORQAIN. The NHL's spirit of "pushing boundaries" deeply resonates with NORQAIN's brand philosophy.

To celebrate this collaboration, the "Adventure Chrono 41mm NHL Limited Edition" was created. Based on the stainless steel Adventure Chrono, this timepiece incorporates details inspired by the intensity and speed of professional hockey.

The white dial features a special "scratched ice" finish, evoking the texture of an ice rink. The small seconds subdial at 9 o'clock is designed to resemble a face-off circle, with crossed hockey sticks adorning the seconds hand.

The pulsometer scale on the outer edge of the dial is marked with "TIMEOUT," cleverly expressing the speed and tension of a game. At 6 o'clock, the 12-hour chronograph counter is accented with a light grey NHL logo, paying homage to the partnership.

The case back features a flat sapphire crystal exhibition case back, engraved with "LIMITED EDITION," the "NHL logo," and "ONE of 1917." The number 1917 refers to the NHL's founding year, with the limited production run also set at 1,917 pieces. The strap is made of black rubber incorporating puck material, enhancing the connection to the sport.

The watch is powered by NORQAIN's "Caliber N17," an automatic chronograph movement with a 62-hour power reserve, also featuring day and date displays. It boasts 100m water resistance, a double-domed sapphire crystal with anti-reflective coating on both sides, a screw-down crown with a red line accent, and a unidirectional rotating bezel, fulfilling the requirements of a true sports watch.

The dedicated watch box is also a key element in telling the story of this model. Opening the black outer box reveals a white flat insert inspired by an ice rink, with an authentic NHL official ice hockey puck placed alongside the watch.

Through this partnership, NORQAIN has secured international licensing rights to use the NHL and all 32 team logos on products, advertising, and events across North America and Europe. This also allows for global brand exposure through NHL television broadcasts.

Ben Küffer commented, "This is a truly proud moment for us as a family-owned, independent company. It has been a fantastic experience to create this watch together with the NHL, and Mark and I are incredibly honored to unveil this model in Tampa, at the 2026 NHL Stadium Series, a stage that is especially cherished by fans. I want to express my sincere gratitude to the NHL's behind-the-scenes team who made this project possible, and to our entire NORQAIN team in Nidau, Switzerland, who believed in this vision and brought it to life. Their dedication is what makes the Adventure Chrono 41mm NHL Limited Edition truly special and unique. I am confident that this model will be highly appreciated by both NORQAINERS and NHL fans."

NORQAIN has joined forces with a premier global sports league. This timepiece can be seen as signaling the dawn of a new era for the brand.

Adventure Chrono 41mm NHL Limited Edition

Case Material | 316L stainless steel, NORQAIN plate on case side
Case Diameter | 41 mm
Case Thickness | 15 mm

Movement | NORQAIN Caliber N17 mechanical automatic chronograph movement

Power Reserve | 62 hours

Bezel | 316L stainless steel / black aluminum ring, black aluminum ring with Superluminova at 12 o'clock

Dial | White "scratched ice" dial, white inner bezel with markings for timeout measurement, black counters at 6 and 12 o'clock, 9 o'clock subdial with "face-off circle" ice hockey rink design, day/date calendar (at 3 o'clock)

Strap | Black NHL puck rubber strap / pin buckle

Water Resistance | 100m

Limited Edition | 1,917 pieces

Price | ¥797,500 (incl. tax)

Inquiries

NORQAIN

https://norqain.com/

Frequently Asked Questions About NORQAIN Watches

Q. What is NORQAIN's brand history?

NORQAIN is an independent mechanical watch brand founded in March 2018 by CEO Ben Küffer, based in Biel (Bienne), the heart of the Swiss watch industry. Küffer comes from a watchmaking family that operates a factory producing hundreds of thousands of Swiss watches annually. After holding positions as Brand Manager and Sales Manager for Asia at Breitling, he went independent. Upon releasing its first collection in January 2019, the year after its founding, the brand quickly garnered attention, particularly among watch enthusiasts. In 2020, NORQAIN partnered with Kenissi, known for its Tudor movements, to advance towards developing in-house manufactured movements. In 2022, Jean-Claude Biver, a prominent figure in the watch world who also had a significant role at Hublot, joined the management team, propelling the brand to further heights.

Q. What led to the partnership between NORQAIN and the NHL?

Mark Streit, a former NHL All-Star and co-founder of NORQAIN, played a crucial role as a bridge. The spirit of "pushing boundaries" inherent in the world's premier ice hockey league resonated with NORQAIN's brand philosophy, leading to the realization of the NHL's first official luxury watch partnership.

Q. How are hockey-inspired design elements incorporated into this model?

The white dial features a "scratched ice" finish reminiscent of an ice surface, and the small seconds subdial at 9 o'clock is designed after a face-off circle. The seconds hand is adorned with crossed hockey sticks, and the pulsometer scale is marked with "TIMEOUT," integrating numerous hockey-related elements. Furthermore, the strap is made of black rubber using puck material.

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