Matte Sheen and Bold Sparkle Showcase Material Contrast

Atelier Swarovski is born from collaborations with creators active in the worlds of fashion, jewelry, and design. The newly launched "Atelier Swarovski by Viktor & Rolf" comprises two lines: the exclusive "Velvet Rock: Couture Collection" and the "Frozen Crystals: Prêt-à-Porter Collection."

Viktor & Rolf 2014-15 Autumn/Winter Paris Collection RunwayThe "Velvet Rock: Couture Collection," which also appeared on the runway of the Viktor & Rolf 2014-15 Autumn/Winter Paris Collection, features seven pieces that contrast sparkling crystals with flocked techniques. The designs, adorned with geometrically arranged crystals, exude a powerful presence. Scheduled for release in October, these items will be exclusively available at Swarovski Ginza, Swarovski Shinsaibashi, and Hankyu Umeda Main Store.

The "Frozen Crystals: Prêt-à-Porter Collection" translates the taste of the couture collection into ready-to-wear. Matte crystals create a playful contrast with intense sparkle. Bold cut-out designs evoke a rebellious yet fresh style. The collection includes necklaces, bangles, and rings, with a total of 17 models available. It is currently on sale at 40 Swarovski stores nationwide.

Frozen Crystals: Prêt-à-Porter Collection
Price | ¥15,800 - ¥37,200
Retailers | Available at 40 Swarovski stores nationwide
All 17 styles now available

Velvet Rock: Couture Collection
Release Date | All 7 styles scheduled for October
Price | ¥55,300 - ¥200,600
Retailers | Exclusively available at Swarovski Ginza, Swarovski Shinsaibashi, and Hankyu Umeda Main Store

Swarovski Japan (Customer Service)
0120-10-8700