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December 16, 2022
A Miraculous Collaboration: Giorgio Armani 11 by Giorgio Armani and Parmigiani Fleurier | GIORGIO ARMANI
GIORGIO ARMANI
New Series "Giorgio Armani 11" is Entirely Handmade and Individually Numbered
Giorgio Armani has unveiled "Giorgio Armani 11," a new series of men's and women's watches, in collaboration with Swiss luxury watchmaker Parmigiani Fleurier. Named after the street number of the brand's historic headquarters on Via Borgonuovo, the new series is entirely handmade and features individually engraved serial numbers.
Text by KODAMA Tomoko
Expressing the Perfect Fusion and Balance of Giorgio Armani's Aesthetics and Swiss Traditional Precision Mechanics
Parmigiani Fleurier was established in 1996. Thanks to the artistic talent of its founder, watchmaker and restorer Michel Parmigiani, the brand is known for its unique fusion of Italian aesthetic sensibility and Swiss precision.
The "Giorgio Armani 11" collection, born from the collaboration between Giorgio Armani and Parmigiani Fleurier, is said to have been crafted with meticulous attention to detail at every stage of design, from the selection of the finest materials to the manufacturing of precise watch components.
The new models are chic timepieces featuring a moon phase, automatic movement, and a rounded square dial. Distinctive tailoring details, characteristic of the fashion brand, blend masculinity and femininity, such as the stitching motif reminiscent of the Giorgio Armani label inside a jacket, the brand logo at 12 o'clock, and slender, elegant hands. The time on the dial is indicated only by indices, with the number 11 being the only one in Arabic numerals, referencing the watch's name.
Available in three different materials—steel, rose gold, and yellow gold—each with a choice of dial colors: grey or blue for steel, ivory or grey for rose gold, and black for yellow gold, creating beautiful combinations of material and dial color. The straps are made of alligator and are presented in a special package.
The new series is now available at select Giorgio Armani boutiques worldwide.