BRAUN's First Mechanical Watch, Celebrating 100 Years of the Brand

BRAUN | Brown

Celebrating 100 Years of Braun: The Brand's First Mechanical Watch Arrives

Braun introduces three new models, including an anniversary watch, to commemorate its 100th anniversary. The brand's highly anticipated first mechanical watch has been born.

Text by YANAKA Tomomi | Edit by TSUCHIDA Takashi

The 100-piece limited anniversary model also features a serial number

Braun began as a manufacturer of radio parts. The brand has been recognized for its design excellence across various fields, including home appliances and audio equipment. Now, Braun, the creator of timeless design, has released the "BN0278" series, its first mechanical watch, to celebrate its 100th anniversary.

In honor of the 100th anniversary, the rare anniversary model, limited to 100 pieces worldwide, features an all-black design. The yellow hands, an iconic color for Braun products, and the red date display are striking accents. The see-through case back allows a view of the gears in motion, characteristic of a mechanical movement. It is also engraved with a serial number as a special mark.

The two regular series models, like the 100th-anniversary limited edition, feature yellow second hands and red date accents, reflecting Braun's design philosophy in a mechanical watch, creating a timepiece that is both nostalgic and new.