BASEL WORLD & S.I.H.H. 2011 Special Feature: Introducing New Releases by Category!

S.I.H.H. & BASELWORLD

Discover This Year's New Releases Through 7 Keywords

For men, a wristwatch is jewelry to be worn daily, a special companion that marks the passage of time. The annual Swiss exhibitions, "S.I.H.H." and "BASEL WORLD," offer a precious glimpse into the present and future of watchmaking. What new models were unveiled by renowned and emerging brands in 2011? Here, we present the most anticipated new timepieces from these two major fairs, categorized by type and organized into seven keywords. One keyword will be revealed each week.

By Yasuto Shibuya

New Wristwatch Releases from S.I.H.H. & Baselworld, by Type

New Age Design & Mechanism

Groundbreaking New Models Usher in a Mechanical Future

A wristwatch is by no means an "outdated" or "faded" product. It is a cutting-edge item that continues to evolve. 2011 proved this point with the release of numerous innovative new models, featuring groundbreaking technology and design, across both mechanical and quartz movements. Among them, TAG Heuer's mechanical prototype capable of measuring 1/1000th of a second and Citizen's new world time model are absolute must-sees.

Real Sports

The Ultimate in Functional Beauty Lies in Sports Watches

Authentic sports watches continue to hold an unshakeable position in popularity, not only as sports gear but also as reliable timepieces for everyday wear. 2011 was a year rich with new releases, such as the updated model of Rolex's classic "Explorer II" and Omega's "Seamaster Planet Ocean Chronograph," all enhanced with the latest technology for improved precision and reliability.

Material & Color Revolution

New Materials Shine, Transforming Your Style

Wristwatches crafted from advanced materials like high-tech ceramics and carbon, boasting new brilliance and textures, or adorned in unprecedented, striking colors, are magical items capable of instantly transforming a potentially monotonous daily style. This year's standout is undoubtedly Chanel's "J12 Chromatic," which features a revolutionary ceramic material with an iridescent sheen.

For Drivers

A Watch is Still an Essential Item for the Driver

Cars and motorsports have always been a source of endless inspiration for watch brands and creators. As in previous years, 2011 saw the release of many unmissable and desirable new models perfect for car-loving drivers, including chronographs and world time models, led by Louis Vuitton's first-ever driver's chronograph.

Simple & Slim

The Ultimate in "Timeless" Design

Following a period after 2000 dominated by "boldly conspicuous" designs, a quiet resurgence in popularity among watch connoisseurs was seen for slim, simply designed dress and standard watches. 2011 marked the year this appeal finally gained widespread recognition and became mainstream. A prime example symbolizing this trend is Harry Winston's first simple model.

Retro Classic

"Timeless Charm" is This Year's Biggest Trend

Without a doubt, the biggest trend in the watch world in 2011 was "Retro Classic." Inspired by masterpieces from the golden age of Swiss mechanical watches in the 1950s-70s, these designs evoke a sense of nostalgia and possess a timeless appeal that transcends generations. A variety of brands released captivating retro-styled models, ranging from standard to sports watches.

Artistic Complication

A Flood of New Creations That Defy Convention!

The luxury watch boom, expanding globally even after the Lehman Shock, continues to thrive. Reflecting this prosperity, the world of complex watches saw a surge of artistic models with unprecedented mechanisms and designs, spearheaded by S.I.H.H. leader Cartier. Another significant development was Louis Vuitton's debut of its first minute repeater with world time function, marking its serious entry into the watch industry.