TIFFANY & Co | Introducing the New "Tiffany T" Collection

Francesca Amfitheatrof's Debut Collection

Introducing Tiffany T: The Essence of New York

Tiffany & Co. unveils "Tiffany T," the inaugural collection from new Design Director Francesca Amfitheatrof. Available nationwide at Tiffany boutiques starting September 4 (Thursday).

Text by KUROMIYA Yuzu

The Iconic "T" Symbolizes Tradition and Innovation

Francesca Amfitheatrof's first collection is distinguished by designs that pay homage to the Tiffany name. The letter "T," the brand's initial, is rendered in graphic, refined lines, creating modern jewelry.

The "T" shape, born from its straight verticality, evokes the energy of New York City, a source of creative inspiration, according to Francesca Amfitheatrof. She has simplified this powerful letter, reinterpreting it with her pure vision for the brand. The result is a collection that embodies a bold, modern message with exquisite transparency.

The collection is crafted from 18K rose, yellow, and white gold, as well as sterling silver. It features large hinged cuffs, delicate bracelets, chains and pendants in various lengths, rings, and earrings. Some pieces also incorporate a fusion of warm white and deep black ceramic. Many of the diamond-embellished items draw inspiration from Tiffany's archival design sketches dating back to the 1920s.

Having lived in Europe and Asia, traveled extensively, and resided in Russia, Francesca Amfitheatrof's global experiences influence her designs. "As I designed this collection, I thought of global citizens," she commented. "The strength of 'Tiffany T' appeals to these adventurous individuals. It's jewelry that does more than adorn; it amplifies the wearer's vibrant individuality."

On Thursday, July 31, an exclusive launch party for the new collection was held at Andaz Tokyo, with Design Director Francesca Amfitheatrof in attendance. The vibrant evening drew numerous guests, including Anna Tsuchiya, Sumire, and Rila Fukushima, and was filled with energy, featuring performances by DJ Diana Chiaki and a live set by Crystal Kay.