WATCH & JEWELRY /
JEWELRY NEWS
March 24, 2015
ADER|ADEL Opens First Directly Managed Store at Isetan Shinjuku
ADER
Designer Visits from Paris
ADER Opens Direct Store at Isetan Shinjuku
Costume jewelry brand "ADER" has opened its first directly managed store on the 1st floor of the accessories section at Isetan Shinjuku on Wednesday, March 5th. To commemorate this, the brand will host a designer visit and a semi-custom order event.
Text by KUROMIYA Yuzu
A Collection of Vintage Pieces with Glamorous, Profound Radiance
ADER creates a variety of accessories using vintage and deadstock parts sourced from across Europe. Founder Eri Listri is an accessory designer based in Paris. After working in freelance PR handling brands like "Vernica," she moved to France. Following her experience as a designer for a French bijou fantasy brand and her studies in Western art history, she launched ADER.
With a concept of "vintage that can be easily incorporated into everyday fashion," ADER offers items that are accessible even for vintage newcomers. The collection features vintage jewelry that exudes a lustrous presence only inherited items possess, alongside original bijoux and bags crafted from rare parts.
The first directly managed store, opening at Isetan Shinjuku, will offer a wide selection including the latest Spring/Summer collection with vibrant gemstones, and accessories made from rare European parts. Furthermore, from Wednesday, March 5th to Tuesday, March 11th, the designer will visit from Paris. A semi-custom order event will be held, allowing customers to create a unique, one-of-a-kind accessory by choosing their preferred parts and design, based on vintage components from the 1930s collected in the UK and France. (Delivery is expected in approximately two months.)
ADER
Opening Date | Wednesday, March 5th
Location | Isetan Shinjuku, Main Building 1st Floor, Accessories Section
Designer Visit Event
Date | Wednesday, March 5th - Tuesday, March 11th
Location | ADER, Accessories Section, Isetan Shinjuku Main Building 1st Floor
http://ader.jp


