FRED: Pop-Up Event at Hankyu Umeda Main Store
WATCH & JEWELRY / JEWELRY NEWS
March 25, 2015

FRED: Pop-Up Event at Hankyu Umeda Main Store


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FRED Pop-Up Event at Hankyu Umeda Main Store


French jewelry brand FRED is holding a pop-up event, "Colors of the Riviera," at the 1st floor Koto Koto Stage 11 of Hankyu Umeda Main Store from Wednesday, April 3rd, for a limited time. Additionally, a bridal fair is currently underway at FRED boutiques nationwide, which is also worth checking out.



Text by KUROMIYA Yuzu




Exclusive First Release of New "Force 10 Bracelet" Buckles and Engraving Service Available






The pop-up event "Colors of the Riviera," held from Wednesday, April 3rd, to Tuesday, April 9th, at the 1st floor Koto Koto Stage 11 of Hankyu Umeda Main Store, will express the elegant world of the French Riviera, beloved by and a source of inspiration for founder Fred Samuel.

At this event, new buckles from the "Force 10" collection will be released first. This collection allows for numerous color combinations by detaching the buckle and cable. The latest additions to this series, featuring a modern design inspired by yachting cables and hardware, are popular among both men and women and will be available for early purchase.


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Furthermore, customers purchasing a "Force 10" bracelet at the event can receive a complimentary engraving service for up to four characters on one side of the buckle. In addition, a colorful array of jewelry, such as the "Belles de Nuit" with its baroque pearls and modern aesthetic, and the "Pain de Sucre" featuring colored stones, all carrying the founder's spirit, will be available.

Bridal Fair Also Held at FRED Boutiques Nationwide




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Additionally, FRED boutiques nationwide are currently hosting a bridal fair until Tuesday, April 30th. As a new item, rings in radiant yellow gold have been introduced from the "FRED for LOVE" wedding ring collection. The lineup includes delicate rings where diamonds add a beautiful sparkle to yellow gold, offering pieces that lend elegance and presence to the hands. These sophisticated designs, which can also be enjoyed as fashion rings, are characteristic of FRED.

During the fair, customers who purchase an engagement ring or wedding ring for 210,000 yen or more will receive a special FRED original gift.




FRED offers exquisite jewelry with a French brand's signature esprit. We invite you to experience these modern creations.

"Force 10 Bracelet" - All 6 Colors
Price: ¥428,400 - ¥542,850

"FRED for LOVE" Ring
Price: ¥55,650 - ¥220,500

FRED / LVMH Watch & Jewelry Japan
Tel. 03-3263-9413