Focusing on Vintage Charm
The "Adult Casual" Concept

HENRY LONDON is a British watch brand founded in 2015. Praised by buyers from various countries at Baselworld in the same year, it has already begun to be handled in department stores and select shops in 22 countries worldwide.

The story behind the brand's inception is as follows: The designer discovered a vintage Swiss watch at a flea market on Portobello Road in London's Notting Hill. The back of the watch was inscribed with "Henry, August 1965." The designer was instantly captivated by the watch, impressed by its high quality despite the passage of time.

Enchanted by this vintage timepiece, the designer eventually came to wish to "revive Henry's watch for the modern era." This story is the background behind HENRY LONDON's focus on vintage aesthetics.

A Rich Lineup: 15 Colors x 8 Designs

The collection offers a diverse range of models, from standard three-hand watches with a 25mm case diameter to impressive chronographs with a 41mm case diameter. Incorporating techniques from past luxury watches, the case and domed crystal are integrated into a single unit. The dial and hands are also subtly curved, creating a delicate and stylish aesthetic. While the bracelets feature high-quality Milanese designs, the leather straps come in a variety of colors, from basic to vibrant.


The bold use of unprecedented colors like blue, green, wine red, and pink on the dials and straps is a hallmark of HENRY LONDON. This harmonizes with the vintage design to create a distinctly modern individuality.

Furthermore, the reasonable price point of ¥17,000 to ¥29,000, despite using quartz movements, is also noteworthy. At this price range, they make for perfect, unpretentious gifts.

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Engrave a Message on Your Purchased Watch

Depending on the case size, up to 35 characters can be engraved. This is ample space to convey your feelings. Clichéd phrases like "Happy birthday," "Thank you," or "I love you" somehow gain a special radiance when etched onto the case. You can also choose the font and size, and beautifully arrange dates or names alongside your message.

Estnation's POP-UP STORE Event Starts October 21 (Fri)

The Estnation POP-UP STORE is also the first place to experience this wonderful personalization service. Additionally, special novelties are planned to be presented during the event. The schedule for each store is as follows:

■ Friday, October 21 - Tuesday, November 8
Estnation Roppongi Hills
Estnation Yurakucho
Estnation Osaka

■ Friday, November 11 - Thursday, November 24
Estnation Ginza
Estnation Kyoto
Estnation Nagoya

■ Thursday, December 1 - Thursday, December 15
Estnation Futako Tamagawa
Estnation Shinjuku
Estnation Kobe
Estnation Fukuoka

To commemorate the event, Estnation has also produced six exclusive models. With combinations of dials and straps not found in the standard models, they express Estnation's signature adult elegance with exceptional chic. Following the two models introduced at the beginning, here are the remaining four.