BRAND HISTORY

In 1910, founder Gabrielle Chanel opened a hat boutique on Rue Cambon in Paris. This marked the beginning of what is now a world-renowned maison, Chanel.

In 1932, she unveiled a fine jewelry collection at her private residence. Chanel has consistently created captivating works not only in fashion but also in the realm of jewelry. The maison's first wristwatch, the "Première," was introduced in 1987. Inspired by "Place Vendôme," a mecca for jewelers where the company's jewelry boutique would later be established, and the "Chanel N°5" perfume bottle stopper, its emerald-cut design captivated many women with its sheer beauty.

Following this, "Mademoiselle" was launched in 1990 and "Matelassé" in 1993. However, the most noteworthy is perhaps the "J12," the maison's first mechanical watch, unveiled in 2000. This unisex model, with its innovative ceramic design, quickly became an icon for the brand, leading to numerous variations such asTourbillon,Chronograph, and GMT models.

In 2008, the "J12 Caliber 3125" marked the first collaboration with Audemars Piguet. Chanel demonstrates the infinite possibilities of creation even within the "J12" collection alone. The maison continues to uphold Mademoiselle Chanel's philosophy, "Fashion changes, but style remains forever," in the field of watchmaking.

Founded: 1910
Origin: Paris, France
Key Series: J12, Première, Mademoiselle, Matelassé
Inquiries: CHANEL Customer Care Center 0120-159-559
Official Website: http://www.chanel.co.jp/