Founded in America in 1892, Hamilton is a long-established brand that has supported America's progress from behind the scenes. Its high-precision pocket watches in its early days earned it immense trust as a railroad watch brand. In the 20th century, the brand's reliability became known in the aviation industry, leading to its adoption as the official timekeeper for America's first airmail flights in 1919. It also has a history of accompanying the first flight over the North Pole in 1926.


Not just a close relationship with railways, aviation, and the military, but also a deep connection with fashion and lifestyle.──It is precisely because it is a brand that has been in operation for over 120 years that Hamilton today possesses a timeless charm, as if it exquisitely fuses classicism and modernism. This may be achievable precisely because of the vast archive it has accumulated.


What is the charm of Hamilton that we have yet to discover? We take another look at the brand, which celebrates its 120th anniversary this year.