■ Global Watch Brand Rankings: First Half of 2021

【Rolex Maintains Top Position Despite Share Decrease; Omega Popular in Europe】
While Rolex's market share decreased by 8% compared to the first half of 2020, it still accounted for over a third of the total share, securing the number one spot in the rankings. Omega, despite a significant drop in sales in Asia, performed strongly in France and the UK, ranking second with more than double the number of requests for Breitling, which placed third.

【Japanese Brand SEIKO Ranks Fourth】
Notably, the Japanese brand SEIKO saw a substantial rise, ranking fourth after a more than 40% increase in request numbers in the United States.

■ Country-Specific Watch Brand Rankings: First Half of 2021

【Rolex Remains Popular Across All Countries】
Among Japan, the United States, Germany, France, the UK, and Hong Kong, Rolex held over a third of the market share in all countries except Japan, reaching 40% in Germany. Even in Japan, Rolex captured 32% of the market, demonstrating its widespread popularity.

【Audemars Piguet and Patek Philippe Rank High in Asia】
In the first half of 2021, the most popular brands in Japan were Rolex (1st), Audemars Piguet (2nd), and Patek Philippe (3rd). Audemars Piguet and Patek Philippe also ranked highly in Hong Kong.

■ Global Watch Model Rankings: First Half of 2021

【Rolex's Popular Models: Datejust and Submariner】
Continuing from the previous year, Rolex's Datejust ranked first and the Submariner second in 2021. While the GMT-Master II was fourth in 2020, the Daytona saw an increase in share, ranking fifth in the first half of 2021.

【Omega's Speedmaster Climbs to Third Place】
Omega's Speedmaster, which ranked fifth last year, moved up to third place in the first half of 2021. Following this, Omega's Seamaster ranked fourth.

■ Popular Dial Color Trends: First Half of 2021

【Black Dials Remain Overwhelmingly Popular】
In terms of dial color, black took the top spot, followed by blue in second and silver in third.
These rankings are consistent with those of 2020, indicating stable preferences for popular colors.
Black dials accounted for 42% of the total share, a slight decrease from 45% in the previous year, but they remain the undisputed favorite.

■ Popular Case Material Trends: First Half of 2021

【Steel Accounts for Over 70% of Share】
For case materials in the first half of 2021, steel ranked first, followed by gold/steel in second, and yellow gold in third.
Similar to dial colors, the popularity rankings for case materials remained unchanged from 2020, showing stability in preferred materials.
Steel models constitute over 70% of the market, with two-tone gold/steel accounting for 7% and other case materials making up the remaining 23%.

*Based on request numbers on Chrono24.
*Share: The proportion of purchase requests on Chrono24 attributed to each brand.

About Chrono24
Chrono24 is the world's leading online marketplace for luxury watches. With approximately 500,000 watches listed, it is operated by over 3,000 dealers and more than 30,000 private sellers from over 100 countries, attracting around 9 million visitors monthly (as of December 2020). In 2020, Chrono24 achieved a transaction volume of approximately 2 billion euros. As the largest platform of its kind, Chrono24 offers a comprehensive selection of watches, from new to vintage, and aims to be the "home" for all watch enthusiasts by providing a trusted trading environment.
To ensure a secure trading experience for both buyers and sellers, a global support team offers assistance in 16 languages, including Japanese, via email and phone.

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