Sales Begin Saturday, July 27

Sony is releasing two new models from the popular "wena × beams" collaboration in its "wena™ wrist" series of hybrid smartwatches: the "wena wrist Chronograph Classic Silver head beams edition" and the "wena wrist Three Hands Retro Silver head beams edition." Both models will be available starting Saturday, July 27. Each features a dressy case and dial infused with BEAMS' signature style, resulting in a modern classic design. Pre-orders begin today at wena wrist authorized retailers.

▼ Special Product Page: http://wena.jp/products/collaboration-and-limited/beams.html

Product Overview
Lineup (2 models total):
"wena wrist Chronograph Classic Silver head beams edition"
(Model No.: WNW-HC22/S, Price: Open (Estimated Market Price*: Approx. ¥36,000), Color: Silver)

"wena wrist Three Hands Retro Silver head beams edition"
(Model No.: WNW-HT22/S, Price: Open (Estimated Market Price*: Approx. ¥15,000), Color: Silver)
* "Estimated Market Price" is Sony's estimate of the market retail price for products prior to release. The actual retail price will be determined by each retailer.

Key Features

The dressy case and dial are infused with BEAMS' signature style for a modern classic design. The "Chronograph Classic" model features a strong impression with its thick, straight lugs and mirror-finished chamfers, while the "Three Hands Retro" is lightweight and slim for comfortable everyday wear.

The dial color is an exquisite ivory white, exuding an elegant vintage feel reminiscent of sun-faded hues. The surface is finished with a radial sunburst pattern that beautifully reflects light. Accents of orange and vibrant blue, BEAMS' brand colors, are incorporated.

By finely刻む (engraving) only the lower half of the minute track, the design maintains a classic aesthetic while achieving a clean, modern look that is easy to wear for anyone, regardless of gender. Thin Arabic numerals and hands sharpen the overall appearance of the dial. The lowercase "beams" logo, unique to the "wena × beams" collaboration, is subtly placed in light gray, blending into the dial.

The "wena × beams" collaboration logo is engraved on the case back and packaging.


■ "wena × beams New Head Purchase Exclusive! BEAMS Gift Card Present Campaign"
Follow one of wena's official social media accounts (Twitter or Instagram) and post a photo of your purchased eligible product with the designated hashtag #wenaxbeams for a chance to win one of ten ¥10,000 BEAMS gift cards, usable at BEAMS shops nationwide.
Eligible Products: WNW-HT22/S, WNW-HC22/S
Application Period: Saturday, July 27, 2019, 00:00 – Tuesday, August 27, 2019, 23:59
Details here:http://wena.jp/lp/beams_cp_2019/


■ Retailers:
These models will be sold at watch specialty stores, department stores, electronics retailers, BEAMS (select locations), Sony's e-commerce site "First Flight," and Sony Stores. For details on sales locations and websites, please visit the official wena website.
http://wena.jp/stores/
Additionally,先行展示 (preview exhibitions) will begin at Sony Stores nationwide starting Wednesday, July 3, 2019.
https://www.sony.jp/store/retail/


■ About wena wrist:
The wena wrist series is a product of the wena project, born from the "Sony Startup Acceleration Program," which supports the creation and operation of startups. The wena project aims to create products that can be cherished and used for a long time, like wallets or fountain pens, embodying the vision of "wear electronics naturally" by seamlessly integrating cutting-edge technology into daily life.