The third store in the world, following Los Angeles and Seoul.

SEIKO WATCH will grand open the "Grand Seiko Boutique Ginza", Japan's first dedicated Grand Seiko specialty store, on Friday, February 15, 2019, by renovating the "SEIKO Premium Boutique Ginza".

SEIKO Premium Boutique Ginza opened as a specialty store handling only SEIKO's three luxury watch brands: "Grand Seiko", "Credor", and "Galante".

Three and a half years after its opening, it will now restart as a "Grand Seiko Boutique" specializing in <Grand Seiko>, which became an independent brand from SEIKO in 2017.

The new store is designed with the brand color "navy blue" as its base, and will feature a full lineup of Grand Seiko models.

As a celebration of the reopening, the first 300 customers will receive an original "Grand Seiko Watch Tray".