Captivating Brilliance from the World's Finest

SA BIRTH Co., Ltd., an international diamond jeweler part of the UCHIHARA GROUP celebrating its 100th anniversary in 2020, sequentially released the "SA BIRTH Autumn & Winter New Collection" starting September 20, 2019, at SA BIRTH stores nationwide.

■ "Blue Ground": Customize your own necklace with your preferred parts' colors and textures.
A necklace inspired by the octahedron rough diamond, known as a superior rough diamond.

You can choose the color of each part from white gold, yellow gold, and pink gold, and also select textures such as glossy or matte. This allows for the customization and ordering of an original necklace.

The series name "Blue Ground" refers to diamond mines, so named because the color of the earth there is blue-gray.

This series presents diamonds, born from the blue ground, with a fresh brilliance that ranks among the world's finest, in a modern expression.

Price |
K18YG/PG/PT Diamond Pendant (Total D: 0.6ct) ¥880,000
K18YG/PG/PT Diamond Pendant (D: 0.2ct) ¥650,000

■ From the popular "Orange River" series, a necklace representing Confluent has arrived.
From the popular series inspired by the "Orange River," where diamonds were first discovered in South Africa, comes an elegant necklace representing "Confluent." Adorned with a teardrop-shaped diamond at the tip, this exquisite piece showcases the diamond's elegant sparkle with every movement.
Price | PT Diamond Necklace from ¥2,650,000

■ From the popular "Orange River" series, two types of long necklaces, 180cm and 90cm, are now available.
From the "Orange River" series, two types of long necklaces, 180cm and 90cm, are now available.

Available in three color variations—platinum, K18 pink gold, and K18 yellow gold—the 180cm necklace can also be worn layered in double or triple strands, making it an exquisite piece perfect for autumn and winter wardrobes.

The modern and elegant impression is enhanced by a square design accented with diamonds. Combining chains of different thicknesses adds a dynamic feel when worn.

Price |
1 PT Diamond Necklace (Total length 90cm) ¥950,000
2 PT Diamond Necklace (Total length 180cm) ¥1,500,000

■ A 2-way necklace adorned with princess-cut diamonds.
The princess cut, named by its developer as "fitting for a noble woman like a princess" due to its delicate and beautiful cut.

This 2-way necklace, featuring a single princess-cut diamond, allows for both vertical and horizontal wear by threading the chain along the groove on the back of the top, creating a dynamic piece.

Its sharp square form gives a stylish impression, and the complex cuts on the crown create a shimmering, dancing sparkle, lending an elegant feel. Comes with an original dedicated case.

Release Date |
Pre-released at SA BIRTH Ginza Main Store from November 1 (Fri).
Released at SA BIRTH stores nationwide from November 15 (Fri).

Price | K18 White Gold Necklace Diamond 0.12ct ¥100,000 (excluding tax)

Features of "SA BIRTH" Ethical Diamonds
By using rough diamonds sourced from superior mines in Southern Africa (Botswana, South Africa, Lesotho, etc.), we achieve a fresh brilliance that ranks among the world's finest. At local factories, rough diamonds with excellent formation are meticulously selected, and skilled craftspeople carefully polish them, creating a beautiful sparkle referred to as a "miraculous brilliance."