Sony's Hybrid Smartwatch
NEWSBOARD / WATCH&JEWELRY
October 29, 2019

Sony's Hybrid Smartwatch

Sony is releasing a new model in its hybrid smartwatch series, "wenaTM wrist," a collaboration with ISSEY MIYAKE WATCH called the "wena wrist leather Chronograph set–ISSEY MIYAKE Edition."

ISSEY MIYAKE's corporate philosophy is to "create everyday items that inspire emotion and joy in people."

With the concept of "allowing people to wear wearable devices more naturally and seamlessly," wena has partnered with ISSEY MIYAKE to create an innovative timepiece that fuses functional beauty with modern technology.

The limited-edition models will go on sale on Thursday, December 19, 2019, at Sony Stores and Sony's e-commerce site, First Flight. Pre-orders begin today.

"wena wrist leather Chronograph set – ISSEY MIYAKE Edition" Product Details

wena wrist leather Chronograph set black – ISSEY MIYAKE Edition- (WNW-SC22E1N/B)
wena wrist leather Chronograph set white – ISSEY MIYAKE Edition- (WNW-SC22E1N/W)

Product Name: wena wrist leather Chronograph set black – ISSEY MIYAKE Edition-
Model Number: WNW-SC22E1N/B
Color: Black
Includes two leather bands: one from ISSEY MIYAKE (black) and one wena wrist leather (black).
Includes one watch head.
Price: ¥53,000 (excluding tax)*
Release Date: Thursday, December 19, 2019

Product Name: wena wrist leather Chronograph set white – ISSEY MIYAKE Edition-
Model Number: WNW-SC22E1N/W
Color: White
Includes two leather bands: one from ISSEY MIYAKE (brown) and one wena wrist leather (white).
Includes one watch head.
Price: ¥55,000 (excluding tax)*
Release Date: Thursday, December 19, 2019
*Prices are for Sony Store and First Flight.

This product is an original model designed exclusively for wena wrist by Satoshi Wada, the designer of ISSEY MIYAKE WATCH's popular "W Series."

With the concept, "'Beautiful' never becomes old even in 100 years, but 'new' does," it pursues refined functional beauty. This made-in-Japan model will be released in a limited quantity.

= Watch Head Features =
The robust case, inspired by the shape of car aluminum wheels, features a dial reminiscent of precision instruments, with long hands marking the time. The design concept is based on traditional Japanese aesthetics, aiming to express a minimalist spirit through watch design. While returning to the essence of what makes a watch, it pioneers a new chronograph watch from Japan. Though quartz, the second hand's movement, akin to a mechanical watch, and the firm click of the operation buttons open up a new world of chronograph watches. The vivid and fresh yellow chronograph second hand, absent in the current W series, expresses the innovative nature of this model.

= Band Features =
The band utilizes wena wrist leather, equipped with the electronic money function "Rakuten Edy." The leather band's shape also follows the original design of the W series. wena wrist leather requires no charging and allows for easy balance top-ups and payments simply by holding your wrist near the reader. The FeliCa module is moisture and drip-proof, effectively protecting the electronic money function from humidity and rain.
*The ISSEY MIYAKE leather band does not include the electronic money function.
*The watch head requires battery replacement when depleted.
*The moisture and drip-proof specification applies only to the FeliCa module; the waterproof rating is equivalent to IPX7.
Additionally, the leather material may discolor or stain due to water or sweat.

Designer: Satoshi Wada
Graduated from Musashino Art University. Joined Nissan Motor Co., Ltd. in 1984.
Studied abroad at the Royal College of Art in the UK in 1989. Moved to Audi AG / Audi Design in 1998.
Contributed to Audi's global growth by overseeing the exterior design of key models, including the A5, which was acclaimed as "the most beautiful coupe in the world."
Became independent from Audi in 2009 and established his own design studio, "SWdesign."
Proposes "minimalist objects and lifestyles for a new era," primarily focusing on car design.

■ Retailers:
Available exclusively at Sony Stores and First Flight.
(Not available at other retail locations)
https://www.sony.jp/smartwatch/
https://first-flight.sony.com/
*Advance exhibits began on Wednesday, October 30, 2019, at five Sony Store locations nationwide.
Sony Store Locations
https://www.sony.jp/store/retail/

■ About wena wrist:
The wena wrist series is a product of the wena project, born from the "Sony Startup Acceleration Program (SSAP)," which supports the creation and operation of startups.
The wena project upholds the vision of "wear electronics naturally," aiming to create products that can be cherished and used for a long time, much like wallets or fountain pens, by integrating cutting-edge technology into daily life.

"wena" is a trademark of Sony Corporation. Other company and product names mentioned in this text are trademarks or registered trademarks of their respective companies.

Inquiries

https://first-flight.sony.com/contact