This year, give the gift of a culinary experience with "#RiceBlend"! JA Zen-Noh's "RICE BLEND BOX" is now on sale via e-commerce, featuring six unique types of rice and recipes for blending them to suit any dish.
NEWSBOARD / LOUNGE
January 5, 2022

This year, give the gift of a culinary experience with "#RiceBlend"! JA Zen-Noh's "RICE BLEND BOX" is now on sale via e-commerce, featuring six unique types of rice and recipes for blending them to suit any dish.

JA Zen-Noh announced the launch of its new product, "RICE BLEND BOX," developed to commemorate the renewal of its e-commerce site "JA Town." The RICE BLEND BOX offers a new way to enjoy rice: "blending rice" to suit your cooking. The box contains six distinct types of premium Japanese rice, along with recipes for exquisite dishes supervised by the culinary unit "Gohan Doumei" (Rice Alliance). It also includes a booklet detailing which rice types and blends are best suited for each dish. Elevate your everyday meals, from fried rice to onigiri, by blending different rice varieties yourself. This simple extra step can significantly enhance your dining experience. This year, why not gift a loved one the novel experience of "blending rice" for their year-end gift?

【A New Proposal: Blending Rice - What is the RICE BLEND BOX?】
■ Background of the RICE BLEND BOX's Creation
Few people have likely experienced cooking rice blended from different brands. Japan boasts a rich variety of rice types, each with unique characteristics in grain size and texture. It is said that professional chefs adjust rice brands and blends according to the dishes they prepare, as the choice of rice significantly impacts the final outcome. We wondered if this "valuable extra step" could be easily enjoyed at home, and thus the RICE BLEND BOX was born.

■ Product Introduction
The RICE BLEND BOX embodies the concept of combining unique rice varieties to match specific dishes. The product includes premium rice brands from six Tohoku prefectures, each with distinct characteristics such as the chewy "Date Masamune" and the light, refreshing "Ten no Tsubu." It also features a recipe book supervised by the culinary unit "Gohan Doumei." The booklet presents recipes for exquisite dishes that are easy to make at home, like "Scallop and Salmon Roe Chirashi Sushi" and "Sea Bream and Asian Soup Rice Bowl," along with recommendations on rice types and their ideal blending ratios for each dish.
The product can be purchased on JA Zen-Noh's e-commerce site, "JA Town." The RICE BLEND BOX is delivered in a charming gift box, making it a perfect present.

■ Blend Recipe Example: The "Delicious Even When Cold" Onigiri Blend
For onigiri, key points include ensuring they are delicious both hot and cold, maintaining a distinct grain texture, and achieving a moist consistency that melds well with the fillings. By blending "Seiten no Hekireki," known for its distinct grains, with the sticky "Date Masamune" in a 7:3 ratio, you can create glossy onigiri that are delicious hot or cold, with flavors that beautifully complement the fillings. The recipe book not only provides cooking instructions but also details on how to blend rice and tips for cooking it perfectly. We encourage you to use the booklet as a guide to experience a new dimension of rice flavor in your cooking.

■ RICE BLEND BOX Overview
・Shipping Start Date: Monday, December 6, 2021 –
・Sales Quantity: Limited to 100 units
・Price: ¥4,980 (tax included) *Shipping included
・RICE BLEND BOX Official Website:https://www.ja-town.com/shop/contents3/riceblend.aspx

■ Blend Recipe Example: The "Delicious Even When Cold" Onigiri Blend
For onigiri, key points include ensuring they are delicious both hot and cold, maintaining a distinct grain texture, and achieving a moist consistency that melds well with the fillings. By blending "Seiten no Hekireki," known for its distinct grains, with the sticky "Date Masamune" in a 7:3 ratio, you can create glossy onigiri that are delicious hot or cold, with flavors that beautifully complement the fillings. The recipe book not only provides cooking instructions but also details on how to blend rice and tips for cooking it perfectly. We encourage you to use the booklet as a guide to experience a new dimension of rice flavor in your cooking.

■ RICE BLEND BOX Overview
・Shipping Start Date: Monday, December 6, 2021 –
・Sales Quantity: Limited to 100 units
・Price: ¥4,980 (tax included) *Shipping included
・RICE BLEND BOX Official Website:https://www.ja-town.com/shop/contents3/riceblend.aspx

【Introducing Gohan Doumei】
Gohan Doumei is a culinary unit comprising Noriko Shirai, responsible for cooking, and Junichi Shirai, in charge of planning. Day and night, they create new ways to enjoy rice, sharing their innovative rice recipes through various media such as magazines and television. Their published works include "Jimiben de Iijanai ka!" (Orange Page Books), "Parapara Janakute Ii! Saikou no Chahan 50" (Ie no Hikari Association), "Poriibukuro de Rentchin Okazu: Denshi Renji de Konna ni Oishii" (Shufu-no-Tomo Sha), and "Kore ga Honto no Ryori no Kihon" (Seibido Publishing), among others.
https://gohandoumei.com/

Contact Information

JA Zen-Noh PR Office (c/o Initial)
Tel. 03-5572-7305
https://www.ja-town.com/shop/contents3/riceblend.aspx