■ Features of the New Products

Medicinal Herb Offal Rice Noodles
In recent years, as healthy food options have expanded, interest in meals incorporating spices and medicinal herbs has grown. In response to this trend, we are releasing the "Medicinal Herb Offal Rice Noodles" for a limited time this spring, combining seven aromatic spices (Chao Tian Pepper, Red Dates, Star Anise, Clove, Cinnamon,
Pine Nuts, Clove) with plump beef offal.
The rich umami of the offal, deeply infused into the soup, harmonizes with the profound flavors of the spices, creating a satisfying taste in every bowl. Furthermore, customers can choose from four types of soup: Mala, Clear, Tomato, and SamGor Sour & Spicy, allowing for customization to their preferred flavor.

Product Name: Medicinal Herb Offal Rice Noodles
*Soup choices: Mala, Clear, Tomato, SamGor Sour & Spicy
you can choose from.
Release Date: Thursday, April 3, 2025 (Ends when supplies run out)
Sales Stores: All TamJai SamGor locations
Price: ¥1,380 (tax included)

Strawberry Almond Tea Latte
Rich Hong Kong milk tea is enhanced with homemade almond jelly and a sweet and tart strawberry sauce. Topped with fluffy strawberry foam and raspberry powder, it offers a visually appealing and delightful flavor. The exquisite balance of rich creaminess and refreshing sweet-tartness creates a luxurious, dessert-like beverage that evokes the arrival of spring.

Product Name: Strawberry Almond Tea Latte
Release Date: Thursday, April 3, 2025 (Ends when supplies run out)
Sales Stores: All TamJai SamGor locations
Price: ¥530 (tax included)

■ About TamJai SamGor

TamJai SamGor is Hong Kong's No. 1 rice noodle chain*, attracting over 30 million customers annually and consistently recognized in the Michelin Guide's "Bib Gourmand" for three consecutive years. Our original soup, made with gluten-free rice noodles and a blend of various spices, offers a rich complexity of aroma, umami, and spiciness. Customers can further customize their meal by choosing from six types of soup, ten spice levels, and over 25 toppings. With 114 stores*2 across Hong Kong, Singapore, and Japan, it is a beloved national brand, particularly among younger demographics.

TamJai SamGor Official Website:https://www.tjsamgor.jp/

*1 Euromonitor 2020, No. 1 market share in Asian Noodle Specialty Restaurants (64.4%)
*2 As of September 12, 2024. Including TamJai Yunnan Rice Noodles, the TamJai Group operates 236 stores in Hong Kong, mainland China, and Singapore.