Asia's new-generation entertainment resort, Inspire (Korea), has been in soft opening since November 3rd!
Inspire Entertainment Resort, having completed the first phase of its development as a new-generation entertainment resort in Asia, commenced its soft opening on November 3, 2023.
With a mission to "amaze the world and inspire people," Inspire aims to provide unforgettable and unparalleled experiences to guests of all ages and nationalities. The resort is adopting a phased opening strategy, with the entire facility scheduled to open by the first half of 2024.
Inspire: Upcoming Openings
■ Facilities Currently Open for Soft Opening
• Five-star hotel (Forest Tower, Santa Tower, Ocean Tower)
• Performance arena (15,000 seats)
• Digital entertainment street "Aurora" (illuminated by 150m of LED)
• Indoor water park "Splash Bay" (glass dome structure) (Currently, only the pool is accessible)
• Inspire-operated restaurants (over 10 venues, including the world-renowned "Michael Jordan Steak House")
• MICE facilities equipped with advanced amenities
■ Scheduled to Open in Q1 2024
• Inspire Mall (a fusion of shopping, dining, and entertainment)
• Inspire Casino (for foreign tourists only)
■ Scheduled to Open in Q2 2024
• Discovery Park (an outdoor experiential space of approximately 100,000 square meters)
• International food court (in collaboration with Korean spatial branding company Glow Seoul)
• Indoor water park "Splash Bay" (attractions)
• South Korea's largest immersive digital art exhibition
• Indoor kids' playground
Promotions and Branding Campaigns Launch!
To commemorate the soft opening, various hotel and dining packages are currently available. For instance, a "Book Now Digital Campaign" has been running since November 29th to celebrate the start of hotel reservations. A teaser campaign video themed "An Invitation to Inspire" is also being released.
Additionally, a main campaign utilizing cinematic visuals to showcase the resort's diverse facilities and entertainment offerings began rolling out in December.