Cool Down in an Instant: Will FRISK SPARKLING GRAPE See You Through the Rest of This Summer's Heat?
The number of people falling ill due to the relentless heatwave is rapidly increasing.
As the harsh late-summer heat continues, you might experience dizziness when stepping outside or break out in a sweat. Fortunately, there's a special item that can alleviate these summer discomforts.
It's "FRISK SPARKLING GRAPE," released by DyDo DRINCO as part of their new product lineup for Spring/Summer 2025.
The original "FRISK SPARKLING," launched in 2024, garnered significant attention with its distinctive FRISK flavor and novel "cooling" sensation, drawing many comments of surprise and resonance.
This year, a new, milder "Grape" flavor has been released, building on the success of the first iteration.
FRISK SPARKLING GRAPE
The effervescent carbonation, combined with the sweetness of grape and the stimulating coolness of mint, creates a "cooling refreshment" experience that instantly soothes your throat, nose, and entire body.
It provides a wake-up call when the heat makes your thoughts sluggish.
The moment you drink it, a cooling sensation rushes through your body. With every sip, the heat and lethargy seem to vanish.
We highly recommend trying a sip on a sweltering morning, during a work break, or after returning home.
Product Overview
Product Name: FRISK SPARKLING GRAPE
Release Date: May 12, 2025 (Mon) *Pre-released on April 16 (Wed) at select DyDo DRINCO vending machines
Volume/Container: 250ml Can
Price: ¥183 (excluding tax)
Contains GABA to reduce stress and fatigue*
*Function to reduce temporary mental stress and fatigue from work or study (based on GABA research findings)
Product Notification: This product contains GABA. GABA has been reported to help reduce temporary mental stress and fatigue from work or study.
*Dietary guidelines: Base your diet on staple foods, main dishes, and side dishes to ensure balance.
*This product has not been approved by the government. *This product is not intended to diagnose, treat, or prevent any disease.
Why Does It Feel Cooling?
Many people likely wonder about the unique "cooling" sensation that sets it apart from other beverages.
The cooling effect in FRISK SPARKLING is achieved through a secondary effect of the flavoring agent, developed using DyDo DRINCO's proprietary manufacturing process.
While many cooling agents previously had a minty flavor or bitterness, this new flavoring agent reportedly delivers a strong, long-lasting cooling sensation without any minty taste or bitterness.
While the exact manufacturing method and ingredients are confidential, the development team explains that it works by activating the body's cold receptors through components in the flavoring, utilizing a sensory mechanism similar to spiciness.
Make the most of these "cooling items," perfect for battling the heat, and conquer the remainder of this intense summer.