Introducing the right cleaning method. "&SOAP," by a soap maker founded in 1924, begins its full-scale rollout.
This spring marks the full-scale launch of "&SOAP," a house care brand based on soap, from Kimura Soap, a soap maker founded in 1924.
"&SOAP" is a house care brand that modernly designs soap to fit into urban lifestyles.
Using pure soap made in-house, the brand develops products that are safe and effective as cleaning agents.
The first product line, "STEP BY STEP," proposes a new method for efficient and effective cleaning by dividing the process into three steps: "Pre-wash," "Main wash," and "Aftercare."
It is offered in four series tailored for specific uses: kitchen, fabric, bath, and toilet.
Its unisex design is also a feature, making it appealing to both men and women.
"Pre-wash," "Main wash," and "Aftercare" contain ingredients for cleansing, washing, and coating, respectively, maximizing cleaning power compared to all-in-one detergents.
The third step, "Aftercare," is particularly noteworthy.
For kitchen, bath, and toilet use, it provides a water-repellent coating to prevent dirt, mold, and water stains. For fabric use, it is effective for disinfecting and deodorizing non-washable clothing and fabrics.
Used as a coating agent after cleaning, it reduces the frequency of cleaning in various aspects of daily life and saves the effort of maintenance.
"&SOAP" is a noteworthy house care brand that proposes the right cleaning method to make homes less prone to dirt.
Gift sets are available with 11 types of noshi (gift wrapping), and their sophisticated design is likely to be well-received as celebratory gifts or seasonal presents.
&SOAP website (http://www.and-soap.com).