Tokyu Plaza Ginza hosts "Mameya ka Monogatari," an in-store art installation by wool sculptor Mitsumi Ota.
"Tokyu Plaza Ginza" presents "Anata Monogatari." (Your Story.), a series that features a different artist each time, reflecting their worldview through in-store events and campaigns.
The third installment, running from November 23 (Friday, holiday) to December 25 (Tuesday), is a collaboration with The Woolmark Company, featuring wool sculptor Mitsumi Ota.
"Mameya ka" is a Japanese word meaning heartfelt, genuine, or authentic.
As the Christmas season approaches, Tokyu Plaza Ginza will host various campaigns and events under the concept of encountering "true" things through "mameya ka" objects that touch the heart.
During this period, in collaboration with The Woolmark Company, the global authority on wool, an original exhibition by wool sculptor Mitsumi Ota will be displayed, featuring delicate works that convey the vitality of life.
Under the theme "BORN FROM NATURE, MERINO WOOL," warm and inviting displays using wool products will be presented at four locations within the plaza.
Additionally, customers who purchase items at participating stores during the period can enter the "WOOL Lucky Scratch" for a chance to win wool product gift certificates. The rooftop "KIRIKO LOUNGE -GREEN SIDE-" will also feature "THE WOOL Kamakura," a wool recreation of the traditional Japanese winter igloo.
This event is filled with highlights to enhance the winter mood.
"Anata Monogatari." Part 3: "Mameya ka Monogatari."
Period: November 23 (Friday, holiday) - December 25 (Tuesday)
"WOOL Lucky Scratch"
"THE WOOL Kamakura"
"Mameya ka Monogatari." Special Website
https://ginza.tokyu-plaza.com/mameyaka/
*Special website scheduled to open on November 19 (Monday)
Mameya ka Monogatari.
https://ginza.tokyu-plaza.com/mameyaka/