JACCS depicts Christmas in 2042 Japan, a nation facing an aging society. The brand movie 'Christmas 2042' is now available.
JACCS has released its brand movie, 'Christmas 2042,' which depicts Christmas in Japan in the year 2042, a time when the nation faces an aging society. The URL is:http://www.jaccs.co.jp//corporate/about/brand/article/christmas.html
'Every purchase has a future. Let's sow seeds for the future. JACCS.' JACCS's brand message conveys a desire to contribute to richness of heart and life through assistance that enables convenient, comfortable, and secure shopping.
This movie visualizes Christmas in Japan's super-aged society, unprecedented in the world, which is expected to peak in 2042. Addressing this potential future challenge, the brand movie expresses JACCS's message through 'wonderful shopping for the future.'
What wonderful gift arrives on a lonely Christmas for the protagonist, who lost her husband the previous year and is spending the holiday alone? Even as times and payment technologies change, the feelings for loved ones remain constant. The story depicts this heartwarming future narrative.
Coinciding with the movie's release, an awareness survey on 'Christmas in the Future' was conducted among 600 men and women aged 60 to 70. The survey revealed their expectations and dreams for the super-aged society of 2042.
When asked about their desired lifestyle in 2042, approximately 90% (87.5%) responded, 'To fully enjoy hobbies and other things I want to do,' indicating a strong desire for an active lifestyle.
Furthermore, when asked what gift they would want for Christmas in 2042, over half (52.2%) answered, 'A gift that enriches my heart.' This suggests that consumers from the baby boomer generation and older value the 'richness of heart' that JACCS embeds in its brand message.
When asked which celebrity they would entrust with delivering Christmas presents in 2042 and 2017, comedian Sanma Akashiya received the most support for both the future and the current Christmas. In the ranking for Santa Claus in the future Christmas of 2042, Takuya Kimura ranked second, followed by Masaharu Fukuyama in third, and Sho Sakurai.
JACCS's vision of 'Christmas 2042.' This movie might serve as an opportunity to reflect on Japan's future and the richness of the human heart.
■ 'Christmas 2042' Brand Movie Overview
• Video Title: 'Christmas 2042'
• Release Date: Monday, December 11, 2017
• Video URL
http://www.jaccs.co.jp//corporate/about/brand/article/christmas.html
https://www.youtube.com/channel/UCCqHVvm3SXYAZF9CIeN-ndQ
JACCS Inc.
http://www.jaccs.co.jp/