Hana Cupid, celebrating its 65th anniversary this year, has been providing a service to deliver fresh flowers according to budget and occasion, under the slogan "Making Japan Smile with Flowers."

Psyche [PSYCHE&], its first sub-brand, offers a rich lineup that allows customers to choose flowers based on the sender's feelings and the recipient's personality.

Psyche [PSYCHE&] means "heart and soul" in ancient Greek, embodying the desire to "deliver hearts along with flowers."

■ Psyche [PSYCHE&]
Established: March 2017 Official Website:https://www.psyche.flowers/
6 Lines: Elegant (E line) / Modern (M line) / Natural (N line) /
Warm (W line) / Cute (C line) / Sunny (S line)
Representative Product: Flower Boxhttps://www.psyche.flowers/feature/detail/view/29

The "Fresh Swag," unveiled for the first time, was developed with the idea of creating something that "allows one to appreciate the beauty of fresh flowers upon receipt, and for that special feeling to remain in a tangible form even after it has dried."
It allows enjoyment of fresh flowers while also serving as a decorative dried flower arrangement when hung.