About "Morihiko's" First Capsule Coffee

■ Capsule Features and Craftsmanship
To capture the essence of Hokkaido's "Morihiko," the coffee beans are roasted to a "dark roast," beloved in the region. While a typical dark roast can be bitter, this blend uses Ugandan coffee beans, known for their fruity notes, as the main component. This results in a distinctive flavor profile that balances a deep roast with a prominent fruity aroma.

＜Comment from Sosuke Ichikawa, Representative of Atelier Morihiko＞
Sapporo, Hokkaido, a city embraced by the "Rila chill," is a city of coffee, where the aroma of roasting beans drifts from many corners. Its cool, dry climate, with low humidity, allows beans to swell beautifully during roasting and be slowly baked until the cafe oil just begins to emerge. When brewed slightly stronger, it yields a uniquely rich and sweet coffee with a syrupy viscosity. We hope everyone across the country will savor the coffee from Morihiko, nurtured by Sapporo's coffee culture.


■ Recommended Ways to Enjoy "Morihiko" Capsules
・Recreating Hokkaido's "Dark Roast" Dedication
The "Morihiko" brand has consistently offered its signature "dark roast," favored in Hokkaido due to its coffee history and cool climate. This carefully crafted taste is now available in a capsule. Why not try a sip of it black first?

・Versatile Enjoyment
"Morihiko" is a brand that complements individual coffee lifestyles. We encourage you to enjoy it in your preferred way, whenever you desire: add milk, sugar, or ice for an iced coffee, tailoring the "Morihiko" experience to your mood.

・Recommended: Savor with a Hokkaido Touch
To further enhance the "Morihiko" experience, born in Hokkaido, we recommend pairing it with local ingredients such as Hokkaido milk, Hokkaido sugar, or Hokkaido-made baked goods.


■ About the KEURIG® Capsule Coffee & Tea Machine
The KEURIG® capsule coffee and tea machine is the No. 1 share* capsule coffee and tea machine in the U.S., offering authentic coffee, tea, and other infusions. It allows you to enjoy 38 varieties from 19 well-known brands, including famous cafes and local specialty shops, right at home. The coffee beans and tea leaves in the proprietary capsules are sealed in an oxygen-free environment, preserving their freshness and aroma.
KEURIG® Official Online Store:https://www.keurig.jp/

＜How to Use KEURIG®＞
The Secret to Deliciousness: K-Cup®
K-Cup® capsules are filled with nitrogen and sealed to protect beans and tea leaves from oxidation, ensuring the taste and aroma of freshly brewed beverages every time. The space within the K-Cup® is precisely calculated to allow for proper steeping of coffee grounds or infusion of tea leaves, making them slightly larger than other brands' capsules.

■ Product Overview

Product Name: Morihiko
Contents: 1 box / 12 capsules
Suggested Retail Price: ¥1,620 (excluding tax)
Release Date: October 5, 2023 (Thursday)
Roast Level: Dark Roast
Features: A dark roast befitting the northern land,
yet with a fruity aroma that stands out,
a distinctive flavor.
Sales Channel: KEURIG® Official Online Store
( https://www.keurig.jp/ )