UCHINO, a brand that proposes a healthy and comfortable lifestyle from bath time to sound sleep, will reopen its flagship store, TOUCH Roppongi Hills, on April 3rd (Tuesday), under the new name UCHINO TOUCH Roppongi Hills.

TOUCH was born in Roppongi Hills in the spring of 2003, with the theme of "I-shoku-do-gen" (food and medicine in one source), a concept for a healthy diet, extended to "I-shoku-do-gen" (touch and medicine in one source), advocating for a life rich in touch and the five senses.

Celebrating its 15th anniversary since opening, TOUCH is undergoing a complete renovation to further explore the bath time experience and clearly embody the concept of "from a comfortable bath time to sound sleep."

In anticipation of the 2020 Tokyo Olympics and the increasing inbound demand, the store name is being changed to "UCHINO TOUCH," combining the brand name "UCHINO," which is highly recognized in Asia and Europe/America, with the existing store name.

As with its opening in 2003, both Kanji Ueki and Masayoshi Nakajo have designed this renovation, which will transform the shop into an even more comfortable space while maintaining its original theme.