A perfect match for rich, hearty meals. Kirin Gogo no Kocha Oishii Mutou renewed.
Kirin Gogo no Kocha Oishii Mutou (Kirin Afternoon Tea Delicious Unsweetened) was renewed on April 3 (Tuesday).
Thanks to tea polyphenols, this authentic unsweetened tea product allows you to enjoy a refreshing taste even with rich, hearty meals like steak.
The new commercial, released on the same day, is set during a "business person's lunch." Saito takes a gulp of Kirin Gogo no Kocha Oishii Mutou with a juicy, rich steak, and then transforms into Kengo Kora, who is now refreshed! It's a cool video with a sense of speed that will keep you captivated.
Three out of four business people agree: the new Kirin Gogo no Kocha Oishii Mutou is a perfect match for rich, hearty meals.
Kirin Gogo no Kocha Oishii Mutou is a product aimed at working men aged 30-40, designed to be a sophisticated tea for discerning adults, featuring the refreshing aroma and rich umami of the tea leaves, with a clean, smooth aftertaste.
Furthermore, its tea polyphenols, the main component of tea, provide a clean mouthfeel, making it a perfect accompaniment to rich, oily meals.
It resets your palate, allowing the deliciousness of the first sip to linger, making meals more enjoyable. It is an authentic unsweetened black tea.
Regarding this renewal, a survey* was conducted, revealing that three out of four business people who tried it responded that the tea, despite being tea, pairs well with rich meals. 85.6% of respondents felt it paired well, with "I think it pairs very well with rich meals" (30.6%) and "I think it pairs well with rich meals" (55.0%), while only 1.8% responded "I don't think it pairs well at all." Additionally, 53.2% of respondents said they would "like to drink this product during meals."
*Survey Details
Survey Period: March 2018
Target: 111 business people (90 men, 21 women) working in Tokyo, aged 20s to 60s
Survey Method: In-person survey
Survey Organizer: Kirin Beverage Co., Ltd.
The key point of this renewal is the adoption of the "Twin Brew Method," which extracts tea leaves at two different temperatures to enhance the exquisite aroma and rich aftertaste.
With its clean mouthfeel from tea polyphenols, the main component of black tea, it is also recommended for rich meals.
The package, based on white, expresses an easy-to-drink and refreshing taste, while the elegant tea leaf pattern conveys a commitment to ingredients and brewing methods, resulting in a modern and stylish design.
About Kirin Gogo no Kocha Oishii Mutou
■ Product Name: Kirin Gogo no Kocha Oishii Mutou
■ Sales Region: Nationwide
■ Release Date: April 3, 2018 (Tuesday)