What does it mean to 'live in the city'? What do we truly need?

To live, to begin, to meet, to connect, to love, to laugh, to play, to learn, to work, to gather, to relax, to create. The film physically expresses the human activities that the Toranomon-Azabudai Project will foster, juxtaposing them with a data-driven depiction of the future city currently taking shape. It declares Mori Building's vision for the future relationship between people and cities: 'THE FUTURE TOKYO COMMUNITY.'
The film was produced under the creative direction of Yuya Furukawa and Kaoru Sugano, who have won numerous advertising awards both in Japan and internationally, including the Cannes Lions. Koichiro Tsujikawa, a filmmaker active in commercials, music videos, and short films, served as director.
The choreography was handled by ELEVENPLAY, led by MIKIKO, renowned for her work with artists like Perfume and her global stage performances. The music was created by artist Seiho, and the narration was provided by Azumi of wyolica.

Living in the city.
What drives people's actions?
Why do people seek connection?
When do people feel a sense of comfort?

What should a city be to facilitate this?
There is no end to these questions, nor is there a single answer.

Yet, just as every great city began as a small community...
...the essence of a city has always resided within the people who gather there.

Imagining the future of cities from a human perspective reveals their ideal form.

Living in the city means living with respect, as human beings.
Living in the city means living creatively, inspiring one another.
Living in the city means connecting diverse strengths to expand human potential.
How, then, should cities evolve for the future?

Let us now consider a new way for Tokyo to be a community.
Let us now rebuild new relationships between people, starting from the heart of Tokyo.

We can enrich our lives by connecting with people and nature.
An environment like a 'public square' is precisely what we need to live in the future.

THE FUTURE TOKYO COMMUNITY
2023. Toranomon-Azabudai. A new community is born, redefining the city through human activity.
MODERN URBAN VILLAGE TORANOMON AZABUDAI PROJECT

Involving World-Class Creators

Creator Profiles

Yuya Furukawa
Dentsu Inc., Prime Executive Professional / Executive Creative Director
Winner of over 400 domestic and international awards, including Creator of the Year, 40 Cannes Lions, Ad Fest Grand Prix, D&AD, Ad Dentsu Award, Media Arts Festival, ACC Grand Prix, and Galaxy Award Grand Prix. Served as a juror at Cannes four times, as well as a jury president for Clio, ACC, and D&AD Advisory Board. Has given numerous lectures, including the D&AD President Lecture and B-dash. His notable works include the Kyushu Shinkansen '祝！九州' (Celebrate! Kyushu), Pocari Sweat 'Gachi Dance', Recruit 'All Lives Are Wonderful', Glico 'Smile! Glico', Takarajima 'Let Me Love You When I Die' and 'Lies Start Wars' and 'The Enemy is Lies', GINZA SIX launch campaign 'The Main Street', 'SAYONARA National Stadium', and more. Author of 'All Work is Creative Direction'.

Kaoru Sugano
Dentsu Inc., CDC / Dentsu Lab Tokyo Executive Creative Director / Creative Technologist
Specializing in the intersection of technology and expression, he engages in a wide range of projects. His diverse work includes 'Sound of Honda / Ayrton Senna 1989', 'RoadMovies', 'Yuki Ota Fencing Visualized', 'SAYONARA National Stadium', GINZA SIX 'Main Street' campaign, Suntory Yamazaki Distillery 'YAMAZAKI MOMENTS', and music projects with artists such as Björk, Brian Eno, and Perfume. He has received numerous awards in advertising, design, and art, both domestically and internationally, including Creator of the Year from JAAA, Titanium Grand Prix at Cannes Lions, Black Pencil (Grand Prix) at D&AD, Grand Prix at One Show, London International Awards, Spikes Asia, Ad Fest, ACC Grand Prix, and a Gold Award at Good Design.

Koichiro Tsujikawa
Filmmaker. He began his career as an art director for CD jackets and book covers before venturing into filmmaking at the request of a musician friend. Currently, he is active both in Japan and internationally, directing commercials, music videos, and short films, as well as planning for web and graphic projects.

MIKIKO
Leader of the dance company 'ELEVENPLAY'. She has choreographed and directed live performances for artists such as Perfume and BABYMETAL, as well as choreographed numerous music videos, commercials, and stage productions. Her work is highly acclaimed in the media art scene both in Japan and abroad. As a director with a talent for transforming new technologies into entertainment, she collaborates with a diverse range of creators across genres. Recently, while Perfume and BABYMETAL, for whom she choreographs, have successfully completed world tours, ELEVENPLAY has also expanded its global presence with performances at festivals such as Sónar Festival, Festival Internacional Cervantino, MUTEK MEXICO, MUTEK Montréal, and Gray Area Festival. Her choreography, which colors space and makes movement seem to visualize sound, expands the world of lyrics and maximizes the dancers' appeal. Her motto is 'creating works that resonate with the five senses.'

Seiho
An artist, producer, and DJ from Osaka. He has garnered attention from numerous international media outlets, including Pitchfork and FADER, and has performed at major international events such as LOW END THEORY and SXSW. In addition to producing and remixing for artists both in Japan and abroad, he also creates music for fashion shows and exhibitions, as well as for visual works. He also presents his own installation art, pursuing the possibilities of expression beyond the boundaries of a musician.

Azumi (Wyolica)
Debuted in 1999 as the vocalist of Wyolica, produced by Shinichi Osawa. Her identity, characterized by a gentle, transparent vocal quality and a core of serene, poignant lyrics and melodies, showcases a wide range and unique originality. She has collaborated with various artists, including Sneakerhead, FLOW, and SOFFet. Notably, 'Only Holy Story feat.Azumi' with Steady&Co became a major hit despite being an album track and remains popular today. She is also active in a wide range of fields, including designing the hair accessory brand 'Tuno by Azumi', acting, and appearing as the main visual for the Sendai Collection, as well as having a serialization in the literary magazine 'Subaru'. In 2019, she celebrated her 20th anniversary and reunited Wyolica.