Featuring Esteemed Artists: "CELEBRATE Art for Life IQOS Sky Museum" Opens
Two years have passed since IQOS launched in Japan.
To celebrate, a special event, "CELEBRATE Art for Life IQOS Sky Museum," was held on Friday, June 30th, at Andaz Tokyo in Toranomon, Tokyo, drawing hundreds of guests.
That evening, in a "sky-high space" overlooking the Tokyo nightscape, renowned DJs such as ☆Taku Takahashi (m-flo, block.fm), ALISA UENO, and Shinichi Osawa performed.
Global gastronomy graced the tables, and numerous works by artists who have collaborated with IQOS, including Hiromi Iuchi, Gen Miyamura, and Chihiro Koshi, were exhibited.
Furthermore, Paul Riley, President of Philip Morris Japan LLC, delivered a speech.
He spoke passionately about the potential of IQOS within the corporate vision of "a smoke-free society, here in Japan," and Philip Morris's respect for individual expression through its support of art, creating an evening that hinted at a creative future for tobacco.
IQOS
https://www.iqos.jp/