Shake Shack, the New York-based hamburger restaurant, is holding its "Great Japanese Shake Sale" campaign at its nine domestic locations until Thursday, May 31.

The "Great Japanese Shake Sale" campaign is part of Shake Shack's brand mission, "Stand For Something Good" – which means doing for others and the communities we serve, and pretty much everything else we do.

Guests who make a 200 yen donation at the counter will receive a ticket exchangeable for a small shake on their next visit.

All collected donations will be given to the "Hataichi Fund," which supports children in areas affected by the Great East Japan Earthquake and has been providing continuous support for 20 years.

Now in its third year, this initiative saw over 2.8 million yen in donations collected across three domestic locations last year.

This year, with nine participating locations, the campaign is further enhanced with drink cups featuring designs like cranes and decorative in-store flags.