UCC unveils "Coffee Rice" recipes, suggesting surprising pairings with coffee. The "#CoffeeRice" campaign also launches on Twitter.
NEWSBOARD / LOUNGE
October 7, 2021

UCC unveils "Coffee Rice" recipes, suggesting surprising pairings with coffee. The "#CoffeeRice" campaign also launches on Twitter.

UCC Ueshima Coffee has introduced "Coffee Rice," a new style that encourages enjoying delicious pairings of coffee and unexpected dishes. Building on insights from UCC's patented "UCC Food Matching System" (Patent No. 6475174), they have developed official UCC "Coffee Rice" recipes, which were released on September 30th (Thursday). A "#CoffeeRice Campaign!" is also underway on Twitter.

Official UCC "Coffee Rice" refers to culinary combinations designed using the "UCC Food Matching System," an analytical tool that identifies foods compatible with coffee. The newly launched website features not only surprising main dish pairings for UCC's regular coffee for home use but also recipes that include side dishes, curated by registered dietitian Mamiko Asano to ensure balanced nutrition.
UCC has previously promoted "Coffee Lifestyle," aiming to enhance daily life by integrating coffee. While coffee is often perceived as a beverage for after meals or during breaks, the release of these official UCC "Coffee Rice" recipes proposes a new coffee experience: enjoying coffee *during* meals.

About the Patented "Food Matching System"
The "Food Matching System" developed by UCC is a patented technology that scientifically analyzes and diagnoses the compatibility between coffee and various foods by utilizing a taste sensor capable of quantifying flavor profiles.

Introducing Official UCC "Coffee Rice"
The official UCC "Coffee Rice" recipes released this time comprise three distinct styles: Italian, Chinese, and Japanese.

Italian Coffee Rice
Coffee: UCC Coffee Life Plus One-Drip Coffee × Main Dish: Caponata
This "Coffee Rice" offers a exquisite balance between the coffee's mellow flavor with subdued bitterness and the subtle tang of stewed tomatoes. The harmonious interplay of their diverse notes creates a depth of flavor.

Side Dish: Liver Pâté

Comment from Registered Dietitian Mamiko Asano
We've paired "UCC Coffee Life Plus One-Drip Coffee" (a food with function claim), which contains chlorogenic acids from coffee known to help moderate post-meal blood sugar spikes, with caponata, rich in dietary fiber that also helps suppress blood sugar increases.
The side dish, liver pâté, provides iron and zinc, minerals often lacking in the diet, along with protein. The accompanying baguette adds carbohydrates, balancing the overall PFC (Protein, Fat, Carbohydrate) ratio. By combining the blood sugar-moderating effects of UCC Coffee Life Plus and the dietary fiber from vegetables, this meal is suitable even for those concerned about sugar intake.

Brand Site for "UCC Coffee Life Plus One-Drip Coffee"
https://www.ucc.co.jp/coffee_seikatsuplus/

Chinese Coffee Rice
Coffee: UCC Gold Special Special Blend × Main Dish: Mapo Tofu
This "Coffee Rice" features a delightful match between the coffee's sweet aroma and rich body, and the mapo tofu's appetizing spiciness, enhanced by a complex blend of seasonings. The harmonious interplay of their diverse notes creates a depth of flavor.

Side Dish: Bok Choy with Scallion Sauce

Comment from Registered Dietitian Mamiko Asano
Mapo tofu, made with high-quality protein from tofu, pork rich in vitamin B1 for fatigue recovery, and long scallions containing allicin which enhances B1 absorption, stimulates the appetite with its metabolism-boosting, spicy kick.
In contrast to the soft texture of mapo tofu, the side dish of bok choy offers a satisfying chew and provides essential green, leafy vegetables that are often lacking. The sauce is a sweet and sour blend that tempers the mapo tofu's spice. Both recipes utilize common ingredients (long scallions, ginger, garlic) and share similar cutting techniques, allowing for simultaneous preparation and saving time.

Brand Site for "UCC Gold Special"https://www.ucc.co.jp/gold_special/

Japanese Coffee Rice
Coffee: UCC Master's Coffee Sweet Aroma Mocha Blend × Main Dish: Pork Loin Ginger Stir-fry
This "Coffee Rice" harmonizes the coffee's sweet aroma and rich body with the savory-sweet, deep flavor of the onion sauce.
The harmonious interplay of their diverse notes creates a depth of flavor.

Side Dish: Soft-Boiled Egg Potato Salad

Comment from Registered Dietitian Mamiko Asano
We've paired the ginger stir-fry, with its appetizing, generous onion sauce, with potato salad, a classic accompaniment. The rich flavors of the pork stir-fry are balanced by a potato salad made with thick-cut bacon and a soft-boiled egg, lightened with yogurt and lemon. The combination of protein from pork and bacon, fiber from cabbage and potatoes, and carbohydrates from potatoes creates a well-balanced meal suitable as both a main dish and an appetizer.

Brand Site for "UCC Master's Coffee"
https://www.ucc.co.jp/meister/

Overview of the "#CoffeeRice Campaign!"
Thirty participants will be randomly selected to win a set of three UCC coffee products that can be enjoyed with "Coffee Rice." To enter, participants must post a photo of their recommended coffee and food pairing on Twitter.

Application Period
September 30, 2021 (Thursday) 10:00 AM - October 13, 2021 (Wednesday) 11:59 PM
How to Apply
Step 1: Follow the official UCC Ueshima Coffee Twitter account (@UCC_COFFEE).
Step 2: Take a photo of your "Coffee Rice" (recommended coffee and food pairing).
Step 3: Post the photo and your comment on Twitter, including the designated hashtag "#コーヒー飯".
Prizes
Thirty winners will be randomly selected to receive a UCC coffee assortment for enjoying official UCC "Coffee Rice" (one bag each of "UCC Gold Special Special Blend," "UCC Coffee Life Plus," and "UCC Master's Coffee Sweet Aroma Mocha Blend" one-drip coffee).

Notes
Each person is limited to one entry. Multiple submissions will be counted as a single entry.
Entries will be disqualified if the official account is unfollowed, the submitted tweet is deleted, the Twitter account is set to private, or the designated hashtag is missing.

Selection Method and Winner Announcement
Winners will be notified via direct message from the official UCC Ueshima Coffee Twitter account, which will include a link to a form for submitting prize shipping information.
Prizes will only be shipped within Japan.
For more details, please check the campaign section on the official UCC "Coffee Rice" website.
URL:https://www.ucc.co.jp/coffee-meshi

Contact Information

UCC Ueshima Coffee Co., Ltd. Customer Relations
Tel. 078-304-8952
https://www.ucc.co.jp/customer/