TGMP launches the "Fuku Gohan Project" to consider food sustainability with the good manners of "mottainai" (don't waste).
NEWSBOARD / LOUNGE
July 10, 2019

TGMP launches the "Fuku Gohan Project" to consider food sustainability with the good manners of "mottainai" (don't waste).

The Tokyo Good Manners Project (TGMP), an organization promoting a new form of etiquette improvement in Tokyo, launched the "Fuku Gohan Project" on Tuesday, July 2, 2019, aimed at reducing food loss.
To deepen understanding of food loss, an issue of growing concern, TGMP held a launch event called "Fuku Gohan Party." Simultaneously, they began various initiatives in collaboration with local businesses, restaurants, and nearby public baths, utilizing unsold ingredients from the "Hamacho Marche," a regular event held in Nihonbashi Hamacho.

Utilizing Unsold Ingredients at the "Hamacho Marche" in Nihonbashi Hamacho, a Hub of Traditional Japanese Cuisine

What is the "Fuku Gohan Project"?
This initiative utilizes unsold ingredients from the "Hamacho Marche," held four times a year (January, April, July, October) in Nihonbashi Hamacho, a district known for its traditional cuisine. It brings together local residents, businesses, and organizations to consider and address the issue of edible food being discarded.
The project's name was inspired by the Japanese proverb, "There is good fortune in leftovers," deeply rooted in Japanese culture.

Selling "Fuku Gohan" at Local Hamacho Businesses
Unsold ingredients from the "Hamacho Marche" were repurposed as "Fuku Gohan" (lucky meals) and resold at local Hamacho businesses at a 20-30% discount compared to the market price.

Sale of "Fuku Gohan"
"Fuku Gohan no Yu" (Lucky Meal Bath)

Implementing "Fuku Gohan no Yu" at "Sekaiyu," a Local Public Bath in Hamacho
At "Sekaiyu," a public bathhouse cherished by local residents since before the war, unsold fruits from the "Hamacho Marche" were repurposed as bath additives and floated in the baths as "Fuku Gohan no Yu." After warming up in the subtly citrus-scented waters, guests were offered a limited quantity of original 100% fruit juice made from the leftover fruits, along with a "Fuku Gohan no Yu" original towel.

Fuku Gohan Dishes (Fujiya Honten Nihonbashi)

Offering "Fuku Gohan" Dishes at Popular Hamacho Restaurants
At Hamacho restaurants "Fujiya Honten Nihonbashi," "Hamacho Kaneko," and "HAMACHO DINING&BAR SESSiON," original menus called "Fuku Gohan" dishes were developed using unsold ingredients from the "Hamacho Marche" and served to customers.

Inquiries

Tokyo Good Manners Project
Tel. 03-3527-2609
https://goodmanners.tokyo/