Background: Honda's Cherished Sentiments

Guided by the philosophy that "technology exists to serve people," Honda pursues "the joy of usefulness."
This sentiment is also expressed in its current 2030 Vision: "To provide everyone with the joy of expanding life's possibilities – Leading the evolution of mobility and living for people everywhere." As a business that supports "living," Honda Power Products has continuously expanded its scope of usefulness since its inception, offering general-purpose engines, tillers, generators, snow blowers, lawn mowers, water pumps, and outboard motors. We are proud that each of these products contributes to people's lives in various ways around the world, helping to broaden the possibilities of their daily existence. Through this project, we aim to share the value and sentiments that Honda offers with a wider audience, going beyond the confines of our products.

Through this initiative, we aim to create new points of contact with all people, including "today's generation" who may not have many opportunities to interact with our products but have the potential to become future stakeholders. We hope to achieve this by using the sounds that permeate our lives as a catalyst.

The Spirit of the Project: Being "FLAT" and Becoming a "Driving Force"

Based on Honda's sentiments, this initiative focuses on fostering individual joys rather than pursuing the average happiness of the majority. We believe that people today possess a complex mix of desires and joys, each with its own unique form. Furthermore, to resonate with individuals who hold diverse values, we recognize the importance of establishing a "FLAT" relationship between Honda and its customers, supporting them in fulfilling their own unique joys, rather than imposing the company's vision of the future, ideals, or happiness.
To this end, Honda aspires to be the "driving force" behind people's actions. We aim to be useful in making things happen when someone has an idea, but also to be the spark that ignites the desire to start something new or fosters a positive mindset. Our aspiration, conveyed through this video, is to become the driving force that enables people worldwide to express their individuality, extending beyond those who directly use Honda products to include the people around them who are touched by their lives.

About the Movie

This video uses sound, a universal element that transcends race and nationality, as its theme. By visualizing the sounds emitted by Honda products such as tillers, outboard motors, generators, and lawn mowers, as well as the sounds of life and emotions that emerge from them, the film expresses a world where Honda serves as a driving force.
The video captures the joy of this world and Honda's aspirations through the progression of sound: how it is born, how it influences people and their emotions, and how new sounds spread.

Brand site:https://www.honda.co.jp/lifeplayer/sound/
Youtube:https://youtu.be/6KKB0DGDhLM