Human Holdings Co., Ltd. has released the third installment of the "WE ALL HUMAN Project," which aims to create a society where everyone can live and work as their true selves. The campaign features a graphic of project captain Michael Michael, rendered in pixel art, with the message "Why not focus on your life?" to convey the importance of concretely imagining one's ideal self.

Key Points of This Initiative
Announcing the third installment of the "WE ALL HUMAN Project," aiming for a society where everyone can live and work as their true selves.
To encourage the concrete visualization of one's ideal self and the motivation to act upon it,
A graphic of project captain Michael Michael, rendered in pixel art, has been released.
Displayed on a special website to offer encouragement to business professionals at the start of a new year.

Overview of This Initiative
Human Holdings, guided by its management philosophy "Serve the World, Serve Others" and value promise "SELFing," has been engaged in businesses that nurture and deploy people to contribute to society and solve social issues. The COVID-19 pandemic has accelerated the adoption of new lifestyles in the 'with-corona' era, leading to greater diversification in values, including how people live and work. In response, the "WE ALL HUMAN Project" was launched to foster a society where everyone can live and work authentically, regardless of race, nationality, age, or gender. Michael Michael was appointed project captain, and the initiative began in July 2021.

In its first phase, the project released a declaration advertisement, a project movie, and "Letters from Your Future Self" to inspire people to envision their ideal selves. The second phase introduced the "Roadmap to 100 Years," a design categorizing existing occupations into 21 groups and covering over 450 professions, serving as a guide to finding desired work and necessary skills.

The third phase of the project unveils a graphic of project captain Michael Michael, depicted in pixel art, timed with the beginning of a new year. This graphic is designed so that when viewed from a distance, Michael Michael's portrait becomes clear. With the message "Why not focus on your life?", it expresses the desire to encourage individuals to envision their ideal selves and concretely consider what they want to do and what they love.