ABAHOUSE × Studio Opt Develop Fashion Collaboration for IT Businessmen
NEWSBOARD / FASHION
December 10, 2019

ABAHOUSE × Studio Opt Develop Fashion Collaboration for IT Businessmen

Studio Opt, the innovation agency of the digital shift leader OPT Inc., has launched the "IT-JACKET PROJECT" in collaboration with fashion brand ABAHOUSE. They have begun accepting pre-orders for fashion collaboration items for IT businessmen on the crowdfunding platform "Makuake." Within the first week of launch, they received orders for 150 jacket and pant sets, surpassing 4 million yen in funding and exceeding their goal by 800%, indicating a strong start.

■ Development Background
As we enter the digital age with the utilization of IoT and AI, and as work styles and lifestyles transform with remote work and dual living, fashion is increasingly expected to be not only trendy and stylish but also functional and practical.

This project focuses on businessmen who skillfully utilize IT tools such as smartphones and tablets. Through a collaboration between ABAHOUSE, a fashion brand with over 40 years of history renowned for its high-sensitivity and sincere craftsmanship, and OPT, which develops digital businesses and has a large number of IT professionals, this initiative proposes a fashion style that allows IT businessmen to work comfortably and functionally.

This is the definitive setup for the digital age, reflecting the real voices of businessmen who use IT tools daily, insights that go beyond mere market analysis and research.

■ How to Purchase
Available for purchase on the crowdfunding platform "Makuake."
https://www.makuake.com/project/it-jacket/
Sales Period: November 26, 2019 (Tue) – January 20, 2020 (Mon)

■ Product Overview
① Functional Material for Three Seasons
The material features 2-way stretch that expands both vertically and horizontally, quick-drying and shape-retentive washable properties, and wrinkle-resistant processing that minimizes the need for ironing, even in high-movement areas like elbows and knees. Furthermore, the yarn is dyed to achieve vibrant colors and deep hues, while the fabric's elegant sheen and drape exude a sense of luxury. Although it appears to be wool, it is composed of high-performance fibers such as polyester, making it comfortable to wear across three seasons, excluding mid-winter.

② Pattern Designed for Comfortable PC Work
PC work involves significant upper and forward arm movements. This model is designed to minimize stress during these movements.

③ Packable for Easy Transport
Using the internal cord, the jacket can be folded into a compact size for easy carrying. Attaching the cord to the front button allows the jacket to be worn diagonally, freeing up your hands.

④ Multi-Pockets for Various Needs
Designed with the assumption of carrying various items besides a PC, multi-pockets are incorporated. The chest pocket, sized for smartphones, is angled slightly lower than usual for easy access. A zippered security pocket on the left front hem keeps valuables secure, while the right front hem features an easily accessible outer pocket.

⑤ Silent Buttons to Prevent Clicking
Typically, buttons made of materials like buffalo horn or polyester can make noise. These buttons are made of urethane, ensuring a silent experience.

Inquiries

https://www.makuake.com/project/it-jacket/