Born in 1904 as the world's first practical wristwatch, the "Santos de Cartier."

Over 110 years later, it has been reborn in a more modern form for today's man.

This innovative timepiece was born from the friendship between Louis Cartier and Alberto Santos-Dumont, an inventor and aviator.

Bold and fearless, he tackled everything with courage and always found enjoyment in his pursuits.

A limited-time pop-up event for "Santos de Cartier" is being held at the Cartier Boutique Roppongi Hills store until May 31st.

Inside the store, clouds reminiscent of a scene from the "Santos de Cartier" short film starring Jake Gyllenhaal have been recreated.

You can also experience the world of the film, which pays homage to the aviator Alberto Santos-Dumont.

Furthermore, a digitally enhanced display has been installed on the boutique's walls.

Here, you can feel the spirit of Alberto Santos-Dumont, a pioneer of his time, and Cartier's innovation.