A 24-Hour Journey of Diverse Content

The event is scheduled to commence at 10:00 AM JST on July 12th, with a new piece of content premiering each hour.

The concept is to offer viewers a glimpse into what's happening around the world in real-time, as if experiencing it from a Ferris wheel.

Ahead of this, the brand also introduced the "Show in Box," a collection of seven folders that delve into the creative process behind the garments. This offers an opportunity to not only engage digitally but also to experience the tactile qualities of the collection.

Event Details
Dates: Sunday, July 12th – Monday, July 13th, 2020 (All times JST)
10:00 AM: Portraits in Motion (UTA from Japan featured)
11:00 AM: Musical content by KINDNESS
12:00 PM: Performance by South Korean composer Park Jiha
1:00 PM: The Shoes (An exploration of footwear)
2:00 PM: Video showcasing Japan's 'Shibori' dyeing technique
3:00 PM: Papercraft techniques (SHIN TANAKA from Japan featured)
4:00 PM: Introduction to basket weaver Idioa Cuesta
5:00 PM: Breakfast with Jonathan Anderson and Josh O'Connor
6:00 PM: Performance by Mathis Picard
7:00 PM: Collection presentation by Jonathan Anderson
8:00 PM: The Looks (Showcasing the collection's looks)
9:00 PM: Lunch with a textile artist and Jonathan Anderson
10:00 PM: M/M (Paris) discusses the Show in a Box
11:00 PM: The Bags (Introducing new bag designs)
12:00 AM: Head leather artisan Cecile Losada explains the creation of the Balloon Bag
1:00 AM: Performance by harpist Ahya Simone
2:00 AM: Dinner with photographer Tyler Mitchell and Jonathan Anderson
3:00 AM: Performance by Starchild & The New Romantic
4:00 AM: Explaining LOOK23: How to download the pattern
5:00 AM: The making of the Pineapple Bag
6:00 AM: Performance by ANZ
7:00 AM: An audio tour of Loewe's factory in Fetafa, Madrid
8:00 AM: Conversation with painter Paul Cadmus
9:00 AM: Womenswear Cruise Collection