A Place for Exhibitors and Visitors to Connect Freely

The Omotesando area, once a fashion hub for cutting-edge trends, is currently facing challenges such as the successive withdrawal of long-established stores and vacant retail spaces. On the other hand, it is also beginning to show an attractive side as a place that supports new forms of expression, with new creators and influencers making short-term entries to showcase their brands and works, and an increase in joint exhibitions between brands. It is also gaining attention as a hub for cross-border businesses by foreign influencers.

The "Rand" opened by the company aims to be a space for new expression for established brands facing change, and a place for new creators to connect with customers and society to take on challenges. Mengya Cui, Representative Director of the company, announced that "Rand" will serve as a starting point to update the value of Omotesando as it reinvents itself.

Omotesando's "Rand" features the adjacent "Cattleya Cafe," while the renovated Aoyama location is next to "Juniper cafe restaurant." Both cafes offer authentic menus produced by Chef Satoshi Nakamura, who has experience in Michelin-starred restaurants, allowing visitors to enjoy them not only as event spaces but also as places to stop by during shopping or work breaks.

The event area serves as a space for brands and creators to express themselves freely, while the cafe space offers a relaxing spot to spend time while experiencing the atmosphere of Omotesando, a trendsetting town. The coexistence of these two elements in the same space creates a place where exhibitors and visitors can connect freely without barriers.

Exhibitors can receive feedback from cafe customers, and visitors can be inspired by the activities taking place at Rand, potentially becoming creators themselves. This fusion of the audience and the host, work and private life, fosters a synergistic effect that leads to more free expression.

Furthermore, Rand can facilitate information exchange and collaboration through "Lin Pin Zai Live Bun" (林萍在日本), a Japan-based influencer with a strong network of Chinese influencers, and can also support PR efforts by consolidating influencer reach. It is envisioned as a test marketing ground for cross-border businesses.

■ Omotesando "Rand" Overview (https://rand-space.com/
Address: 4-24-3 Jingumae, Shibuya-ku, Tokyo
Adjacent: Cattleya Cafe
URL: https://rand-space.com/pages/jingumae

■ Aoyama "Rand" Overview
Address: 3-15-5 Kita-Aoyama, Minato-ku, Tokyo
Adjacent: Juniper cafe restaurant
URL: https://rand-space.com/pages/omotesando

■ RINONE Co., Ltd. Company Overview
Company Name: RINONE Co., Ltd.
Representative: Representative Director Mengya Cui
Head Office Location: Minato-ku, Tokyo, South Aoyama 5-4-27 Barbizon 104 Building, Room 304
URL: https://rinone.co.jp/