Fendi hosts "Fendi Kiosk," a pop-up event showcasing its latest collection.
NEWSBOARD / FASHION
July 4, 2018

Fendi hosts "Fendi Kiosk," a pop-up event showcasing its latest collection.

Fendi, the iconic luxury house from Rome, Italy, is hosting "Fendi Kiosk," a pop-up event showcasing its 2018 Autumn/Winter collection. The event kicked off on Wednesday, July 4, 2018, at The Stage on the first floor of Isetan Shinjuku Main Building, and will travel to major cities across Japan.

To commemorate the event, a "Japan-exclusive capsule collection" featuring the "FF logo" will be available.

The "FF logo," designed by Karl Lagerfeld in 1965, embodies Fendi's brand power and audacious spirit, establishing itself as a contemporary yet sophisticated icon of the house.

In the 2018 Pre-Fall collection, the archival square "FF logo" from the 1974 archives has evolved, appearing across a range of items as a graphic motif.

The Japan-exclusive capsule collection features a wide array of items, including the iconic "Peekaboo" bag, alongside "By The Way," "Runaway," and "Mon Tresor" bags, as well as interchangeable "Strap You" straps, iPhone cases, wallets, sneakers, scarves, and ready-to-wear.

Designs include a white base accented with light pink and brown "FF logos," as well as the "Fendi Splash" pattern, which reimagines leopard print as the "FF logo."

The bold use of color and logos offers a playful expression that is uniquely Fendi.

The venue will also feature an installation by calligraphy artist Mami, who views graffiti as a visual language art form akin to calligraphy.

Her live performance will unveil a one-of-a-kind artistic world.

Don't miss this exclusive opportunity.

#FendiKiosk #FFReloaded
Dates: Wednesday, July 4 – Tuesday, July 10, 2018
Venue: The Stage, 1st Floor, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo, 160-0022

Dates: Wednesday, July 25 – Tuesday, July 31, 2018
Venue: Koto Koto Stage 11, 1st Floor, Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka, 530-8350

Inquiries

Fendi
https://www.fendi.com/jp