A new addition to the popular Crest series, this stylish, versatile accessory for fashion and body care is here.

In recent years, stiff shoulders and necks caused by digital device use have spread even to younger generations, becoming a social issue.
Colantotte is launching the stylish magnetic necklace "Colantotte Necklace Crest R" for those in their late twenties to early thirties who are heavy smartphone users.
This magnetic necklace, "Colantotte Necklace Crest R," is designed for those in their late twenties to early thirties who are heavy smartphone users.

This generation has a strong desire to enrich both their work and private lives.
Designed for a generation sensitive to fashion and trends, this item...
...allows wearers to improve blood circulation and relieve stiff shoulders through the power of magnetism, all while wearing it as a fashion accessory.

Key design elements include a soft, body-hugging curve, a contrast between the meticulously hand-polished mirror finish of the high-quality stainless steel top and the O-ring, and an easy-to-use front clasp. This magnetic necklace offers a cool and smart accent to your neckline.


The silicone loop contains eight 160mT (1600G) rare-earth permanent magnets. Their unique alternating N-S pole arrangement spreads the magnetic field over a wide area, improving blood circulation in the neck and shoulders and relieving muscle stiffness. It's also waterproof, so you can wear it with confidence during sports.
The pendant, with its easily detachable joint structure, is made of durable, rust-resistant high-quality stainless steel (SUS316L).
In addition to black, new loop colors of dark navy and gun metallic have been added to the "Crest" lineup. Available in three sizes, it can be worn by anyone, regardless of gender.

■ Colantotte Necklace Crest R Overview
Product Name: Colantotte Necklace Crest R
Medical Device Approval Number: 226AGBZX00054000
Magnets: Eight 160mT (1600G) rare-earth permanent magnets in alternating N-S pole arrangement
Materials: Silicone, Stainless Steel (SUS316L)
Colors: Black, Dark Navy, Gun Metallic
Sizes: S (43cm), M (47cm), L (51cm)
Price: \yen 8,800 (excluding tax)
Release Date: April 6, 2018
Product Details Page: http://www.colantotte.jp/products/colantotte/crest_r.html
Official Site:
http://www.colantotte.jp/
List of Official Shops: http://www.colantotte.jp/store/(*)
*Excluding outlet stores.

■ New Promotional Web Video Also Released

A heartwarming video featuring popular gravure idol Sayaka Tomaru, who wants to be close, is now available.
In this video, Sayaka Tomaru, playing the "Crest R" fairy, approaches men suffering from morning grogginess, post-sports fatigue, or lack of concentration at the office, whispering sweet invitations like "Want to get closer?" as she hugs them. Through the embrace of the "Crest R" fairy, played by Tomaru, the product is placed around the man's neck. His outlook becomes positive, and as Colantotte's message says, "It starts with wearing it. Your day begins from there," his actions turn positive.

【Special Page Featuring Sayaka Tomaru】https://www.colantotte.jp/campaign/crest_r/

■ Promotional Video Story
・"With Her, in the Morning Bed" (48 seconds)
URL: https://youtu.be/65_d9NGDKbI
・"With Her, on a Daytime Run" (45 seconds)
URL: https://youtu.be/13TLQioH7fs
・"With Her, in the Night Office" (42 seconds)
URL: https://youtu.be/_QNerJoXPPY