Asics Unveils New Brand "JYUNI" Expressing Japan's Traditional Beauty
Asics Japan has unveiled "JYUNI," a new sports apparel line that blends simple, refined Japanese traditional beauty with functionality.
The brand has launched in Japan, as well as in cities like New York, Paris, and London.
In today's world, where lifestyles have become increasingly diverse, sports training is no longer confined by time or place, taking place in a variety of settings.
This collection offers items designed for a new generation of young people, fitting seamlessly into these modern, multifaceted lifestyles.
The inspiration stems from the dynamism of Tokyo, a metropolis that constantly generates new activities and ideas, embodying a perpetually shifting identity.
The designs, meticulously crafted down to the smallest detail, reflect a distinctly Japanese aesthetic. This includes a monochrome palette of white, supple silhouettes that follow the body's lines, and a color palette that enhances the unique textures of the materials.
Furthermore, the functional aspects are equally compelling, featuring stretch properties that naturally adapt to body movements and exceptional comfort, achieved through the strategic placement of materials like mesh and brushed fabrics.
In addition to the three initial items in the white collection—a jacket, pants, and T-shirt—a new gray colorway for the "MetaRun" running shoes has also been released.
A limited-time pop-up shop is also open at "TSUTAYA TOKYO ROPPONGI" until Sunday, February 19th, which is not to be missed.
http://real.tsite.jp/ttr/
"JYUNI" White Collection
WOVEN HOODED JACKET | ¥27,000 (excl. tax)
KNIT SHORT PANT | ¥12,000 (excl. tax)
T-SHIRT | ¥10,000 (excl. tax)
Running Shoes "MetaRun" | ¥27,000 (excl. tax)