"adicolor" Returns with a Renewal | Adidas Originals
Adidas Originals has renewed and released its most iconic apparel collection, "adicolor," with a playful new range of four colors and silhouettes.
"Adicolor" gained attention in the 70s as a symbol of sports and street culture.
This collection sees every detail refreshed, from logo size and placement to product sizing and silhouettes. It's reinterpreted into a contemporary lineup through innovative materials and refined cuts. While focusing on unique products and items symbolizing femininity, the collection achieves a unisex style and aesthetic.
New Playful Colors Inspired by the 1970s
The colors are inspired by the palettes of the 1970s, featuring four hues with ties to Adidas's sports culture: "Bluebird," "Fairway Green," "Scarlet Red," and "Sun Yellow." Inspiration also draws from past archives, including the colors used in the identically named "adicolor" collection that debuted in 1983 with a set of all-white shoes and color pens, and the "adicolor" collections from 2006 that featured collaborations with renowned individuals and artists.
Approximately 130 items for MEN'S, WOMEN'S, and kids are available, including logo t-shirts, track tops and pants, and raglan dresses.
■ Major Retailers (Stock varies by store)
Adidas Originals Flagship Store Tokyo, Adidas Originals Shops nationwide, Adidas Brand Core Stores, Adidas Online Shop, ZOZOTOWN, ATMOS, BEAMS, BEAUTY & YOUTH, EDIFICE, FREAKS STORE, SHEL’TTER, ROSEBUD, URBAN RESEARCH stores, STYLES DAIKANYAMA
Adidas Group Customer Service
Tel. 0570-033-033 (Hours: Weekdays 9:30-18:00)
http://shop.adidas.jp/originals/adicolor