BMW Celebrates 40th Anniversary with Brand Campaign Launch; New Commercials to Air Nationwide from April 17th
BMW Co., Ltd. (President and CEO: Christian Widmann) is launching a new brand campaign for the BMW brand, commemorating its 40th anniversary this year since its establishment, under the message, “The world is full of precious things.”
As the first initiative of the brand campaign, a new brand commercial will be broadcast nationwide starting Saturday, April 17th. To help customers more deeply feel the message, “The world is full of precious things,” the commercial features natural, lively expressions of the characters, with a focus on conveying diversity and the essence of what is “precious.”
▼ Brand Site
https://www.bmw.co.jp/ja/topics/brand-and-technology/bmw_brand/bmw-40th/special.html
The World is Full of Precious Things.
The campaign's core message, “The world is full of precious things,” signifies BMW's commitment to fulfilling its responsibilities towards the various “precious things” that surround a car's driver. It expresses the company's dedication to earnestly engaging with everything related to automobiles, including safety, quality, and sustainability, in order to connect with all people living in this world.
■ Event at teamLab Planets TOKYO
To celebrate the launch of the brand campaign, an experiential event that allows visitors to immerse themselves in the world of “The world is full of precious things” is currently being held at teamLab Planets TOKYO in Toyosu, Tokyo. A special booth showcases the BMW M3 Sedan, offering infinite possibilities for enjoyment to all who drive it, and delivering the thrilling driving sensation that the M3 cherishes through a powerful sound installation and futuristic visuals.
▼ Brand Campaign Experiential Event
Location: 6-1-16 Toyosu, Koto-ku, Tokyo
Inside teamLab Planets TOKYO
Period: Sunday, April 18th – Saturday, May 8th
Exhibited Vehicle: BMW M3 Sedan