Growing with Your Child.

Children aged 18 months to 5 years experience rapid growth in mind and body, leading to significant changes in how they play.

For this stage, a Strider, which allows children to propel themselves with their feet and intuitively control their movement, is more suitable than tricycles or bicycles. We've eliminated the pedals and brakes that are difficult for children to use, focusing instead on intuitive control for running, stopping, and turning, with a simple, tough, and exceptionally lightweight unique structure.

Just as babies learn to walk, anyone can intuitively operate it, and it has gained support for naturally improving balance.

[Strider Sport Model]
No. 1 Bestseller

◆ High Performance, More Active Play
The Sport model was developed with the concept of "more comfortable, safer, and longer play." It's packed with features that allow children to enjoy active play as they grow, such as handlebar pads to protect them from impacts during falls.


[Strider 14x]

◆ A Completely New Strider for Two Modes of Play
This is a completely new Strider featuring 14-inch wheels and a detachable pedal unit. It offers two modes of play: the running bike mode, where children push off the ground with their feet to move, just like a regular Strider, and the pedal bike mode, where they pedal to ride, similar to a bicycle.

Create Your Own Unique Ride with Customization.

You can also create your own unique Strider by combining a wide range of custom parts. The grips, seat, and tires come in seven colors, sure to spark your desire to customize.


Since its launch, Strider has sold over 2 million units worldwide as an alternative to tricycles. In Japan, it is sold at approximately 900 locations nationwide, including department stores and sports shops.