Launching August 1st: The highly anticipated car fragrance, Lavons de Boon, from Lavons.
Lavons, a premium fabric care and fragrance brand, has launched "Lavons de Boon," an air-conditioner clip-type car fragrance. It has been available nationwide at drugstores and other retailers since Thursday, August 1, 2019.
A survey on car fragrances revealed that among women aged 18-39 who regularly drive their own cars, 77.2% consider their car interior a private space akin to their own room, and 67.4% desire an air freshener that offers both pleasant scent and appealing design.
*Survey on car fragrances (June 2019) n=444, conducted by Nature Lab.
Lavons developed the name, design, and scents with the aim of creating a product that breaks from conventional car fragrances, taking into account the needs and moods of modern car users regarding scent and interior design. With many women seeking to personalize their car interiors as they do their rooms, "Lavons de Boon" has arrived to coordinate the space through scent and design.
Product Overview
Lavons Car Fragrance "Lavons de Boon"
Lasts for approximately 30 days... Enjoy a pleasant, elegant scent for about 30 days.
*The duration of the scent may vary depending on the usage environment and conditions.
Eliminates unpleasant odors... With deodorizing effects, it creates a refreshed space inside your car.
Air vent clip type... A convenient clip-type design that attaches to the air vent.
<French Macaron Scent>
A fruity floral scent with a hint of vanilla.
The "French Macaron" scent offers a sweet, adult-cute charm.
Price: ¥450
<Luxury Relax Scent>
A unisex amber woody scent.
The "Luxury Relax" scent is refreshing and deeply sophisticated.
Price: ¥450
<Champagne Moon Scent>
A refreshing and pleasant floral green scent.
The "Champagne Moon" scent is dewy and radiant.
Price: ¥450
*Prices are listed before tax.
*Release Date: Thursday, August 1, 2019
About Lavons
A fabric care and fragrance brand that proposes a lifestyle of enjoying scents as much as fashion, under the concept "Fall in love today. Lavons." It is characterized by its luxurious fragrances and highly designed packaging.
Since its launch in September 2013, it has offered fabric softeners, detergents, fabric mists, and air fresheners.
Lavons Official Brand HP:http://www.lavons.jp
Nature Lab PR Office (within Antile Inc.)
Tel: 03-6821-6212
http://www.lavons.jp/booon/