Car Fragrance "La Bon de Buuuun" Soars: Cumulative Sales Exceed 1 Million Units in Just Six Months
Lavon de Boon, an air-conditioner clip-type car fragrance from Lavon, a premium fabric care and fragrance brand, has surpassed 1 million cumulative units sold within six months of its release.
To commemorate its strong sales, a "two-refill" pack is being pre-sold at Don Quijote and official online shops.
Following its launch in August 2019, Lavon de Boon surpassed 430,000 cumulative units shipped in just five weeks and became a highly popular item within the Lavon brand, achieving No. 1 sales across physical stores, Amazon, and Rakuten.
The new "two-refill" pack contains two tablets, each lasting approximately 30 days, making it an eco-friendly and cost-effective set. It's also convenient for users who want to mix and match designs and scents.
Why not transform your car's interior, your personal space, with your favorite scents and designs?
※1 Cumulative units shipped from August 1, 2019, to January 31, 2020.
※2 Cumulative units shipped from August 1, 2019, to September 3, 2019.
※3 Source: True Data Inc.
※4 Amazon Best Sellers Rank Clip-type Deodorizers & Air Fresheners No. 1 (as of September 2, 2019). Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates. Rakuten Ranking Deodorizers & Air Fresheners Category No. 1 (Daily Ranking updated August 2, 2019), Champagne Moon scent.
Product Overview: Lavon Car Fragrance 'Lavon de Boon'
Lasts approx. 30 days: Enjoy a pleasant, sophisticated scent for about 30 days.
Deodorizes unpleasant odors: With deodorizing effects, it creates a fresh space inside your car.
Air vent clip type: A convenient clip-on design that attaches to your car's air vents.
French Macaron Scent
A fruity floral scent with a hint of vanilla.
The scent of "French Macaron," a sweet and charmingly cute fragrance.
Price: 498 yen for a 2-refill pack
Main unit: 450 yen
Shiny Moon (formerly Champagne Moon) Scent
A refreshing and pleasant floral green scent.
The scent of "Shiny Moon," a fresh and elegant fragrance.
Price: 498 yen for a 2-refill pack
Main unit: 450 yen
Luxury Relax Scent
A unisex amber woody scent.
The scent of "Luxury Relax," a refreshing and deep fragrance.
Price: 498 yen for a 2-refill pack
Main unit: 450 yen
Prices are tax-exclusive.
Refill packs will be available starting Wednesday, April 1, 2020.
About Lavon
Lavon is a fabric care and fragrance brand that proposes a lifestyle of enjoying scents as much as fashion, with the concept "Fall in love today. Lavon today." It is characterized by luxurious scents and stylishly designed packaging. Since its launch in September 2013, it has offered fabric softeners, detergents, fabric mists, and air fresheners.
Official Lavon Brand HP:http://www.lavons.jp
Nature Lab PR Office (within Antile Inc.)
Tel. 03-5572-7375
http://www.lavons.jp/booon/