Achieve dewy, lustrous hair with the richness of concentrated honey and berries. Limited Berry Version launches February 6, 2018!
NEWSBOARD / BEAUTY
January 29, 2018

Achieve dewy, lustrous hair with the richness of concentrated honey and berries. Limited Berry Version launches February 6, 2018!

Beauty Experience Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; President and CEO: Toshihiro Fukui) will sequentially launch a limited-edition triple set consisting of the "Berry Version" shampoo and treatment from the honey-based natural care brand "Honeycé," along with the regular version of the hair mask, at drugstores nationwide starting February 6, 2018.
* The brand name "Honeycé" is a portmanteau of "Honey" and "Dolce" (meaning sweet or delightful), conveying the message "Savor the sweet world of honey♪."

【Development Concept】
Developed with a focus on "honey," "Honeycé" underwent a full renewal on January 20, 2017, aiming to become a long-loved brand.
Retaining its well-established fragrance and finish, the reborn Honeycé, with its "adult cute" packaging design and enhanced repair functions, has garnered significant support.
The newly launched "Berry Version" shampoo and treatment are special, limited-edition seasonal items.
With the addition of raspberry extract*1 and maqui berry extract*2, they lead to dewy, lustrous hair.
The magenta pink bottles, adorned with berry illustrations, create a distinctive "adult cute" package design unique to Honeycé. The sweet scent of raspberry honey completes this berry-infused item.
This "Berry Version" shampoo and treatment are released as a limited-edition triple set, including the regular hair mask. We hope you enjoy Honeycé's special packaging and fragrance available only at this time of year.
Honeycé will continue to evolve as a brand that frees hair from daily damage, allowing both hair and spirit to feel uplifted.

Honeycé Berry Honey Triple Set / ¥1,800 + tax

・Honeycé Berry Honey Shampoo 480mL (Limited Berry)
・Honeycé Berry Honey Treatment 480mL (Limited Berry)
・Honeycé Deep Moist Repair Hair Mask 200g (Regular)

【Features】
・Formulated with carefully selected organic flower honey*3
・Contains raspberry extract*1 and maqui berry extract*2
・Formulated with ingredients to care for the three major types of hair damage: UV rays, heat from dryers, and hair coloring*4
・Dual moisturizing effect with natural flower oil*5 and natural-derived amino acids*6
・Carefully selected free-from formula & salon quality
・Raspberry honey scent

*1 Raspberry Extract (Moisturizing) / *2 Aristotelia Chilensis Fruit Extract (Moisturizing) / *3 Honey (Moisturizing)
*4 Shea Butter (Protective) / γ-Docosalactone (Repair) / γ-Docosalactone (Color fade prevention through hair protection)
*5 Natsumikan Flower Oil (Moisturizing) / *6 Arginine (Moisturizing)

【Sales Channels】
Available at drugstores nationwide.
* For details, please visit the Honeycé brand website (https://jp.beautyexperience.com/honeyce/)).
(Scheduled to be released mid-January 2018)

Inquiries

Beauty Experience Co., Ltd. Inquiry Desk
Tel. 03-6757-7767
https://jp.beautyexperience.com/honeyce/