A pop-up store for cosmetics and fragrances for urban dwellers opens at NEWoMan SHINJUKU.
A pop-up store, "MINI LAB × BIOTOPE INC.", opens at NEWoMan SHINJUKU.
The store offers a curated selection of emerging international cosmetics and fragrances, proposing a concept of minimal, simple living.
This marks BIOTOPE INC.'s first standalone pop-up. At NEWoMan SHINJUKU, they will gather their featured brands to create "MINI LAB," a minimal laboratory designed not just for shopping, but for an experience that transforms daily life.
In today's society, awash in a flood of goods and information,
the desire for a simple, minimal lifestyle grows stronger each year.
The term "BIOTOPE" refers to 'a complex, interconnected, self-contained ecosystem'.
While prioritizing a minimal lifestyle, the store also celebrates the joy of living with cherished items, the pleasure of spending time with objects imbued with philosophy and thought, and the value of learning through material possessions.
Furthermore, for those living in this new era who feel a sense of dissatisfaction with accumulating too many possessions, the store will host experimental workshops centered around health, food, beauty, and ethical consumption, offering a path to discovering a new way of living.
This is a noteworthy shop where one can reflect on their own lifestyle.
MINI LAB × BIOTOPE INC.
Opening Date | Mid-April 2017
Address | NEWoMan Shinjuku, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Featured Brands | GROWN ALCHEMIST, LABORATORIO OLFATTIVO, STOP THE WATER WHILE USING ME!, MR. SMITH, TANGENTGC, L:A BRUKET
BIOTOPE INC. Website |http://biotope-inc.com
BIOTOPE INC.
http://biotope-inc.com