Hoyu Professional Company launched a pair pack of color shampoo and color charge from its color hair care brand "SOMARCA" on May 15 (Friday).

SOMARCA is a brand that makes it easy to maintain salon-dyed hair color with at-home care by replenishing pigment through the double use of color shampoo and color charge. Used about once every three days, it helps control hair color while conditioning hair that has been compromised by hair coloring.

Available in four colors—Ash, Purple, Pink, and Brown—they can be chosen to match hair color and personal preference. The shampoo, formulated for a rich lather, effectively colors hair while being gentle on fingernails and not affecting subsequent salon coloring, ensuring peace of mind during use. Additionally, a mellow fragrance, based on floral notes like rose and magnolia with added fruit and musk, enhances the care experience.

Responding to customer feedback from those who had never tried pigment-replenishing hair care like color shampoo before, we are now offering a pair pack that allows for an easy trial based on salon advice. For those who find salon-exclusive products intimidating, why not take this opportunity to try SOMARCA and enjoy your salon-dyed hair for longer?